Age of the Partner

The Age of the Partner is here; when partners combine Cisco solutions with their customized services you have a recipe for achieving powerful customer outcomes.

The reason we talk about the “role” partners play is that many of our partners offer a mix of integration capabilities, managed services and software development. So you can decide whether a mix of partners or having everything under one roof is best for you.

“Better Together” is how Cisco and Partner engineers accomplish great things. CLUS offers a platform to recognize this vital alliance and how it accelerates innovations that leverage our world-class portfolio—and in ways we didn’t know possible without this teamwork.

Making sure you have the right partners is one of the most important decisions you can make. But how do you find the right partners to bring your vision and requirements to life quickly and efficiently?

Over the last six months, I’ve met with hundreds of Cisco Partners around the world and discussed the Age of the Partner.  Our partners are confirming they’re seeing and experiencing the same shifts that I lay out in the paper – and having these exact conversations with their customers every day.

Managed Service Providers (MSPs) in the SMB segment face a range of challenges in today's market, and profitability is at the top of the list.

We are proud to earn this honor for the 12th consecutive year. The key to achieving it is that we have worked so closely with YOU, our world-class partners, to design and evolve it.

In case you missed Partner Summit last week, we just want to reiterate: your customers heavily prefer to consume technology as managed outcomes! Our strategy for success, guiding our evolution in Partner Managed Services, is centered on our 3 Ps: Platform, Preference, and Performance.

As we wrap up Cisco Partner Summit 2022, I’m not only energized by the past few days but very confident of our opportunity as we move into The Age of the Partner.