Christine Otts

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Considering that 100% of B2B buyers prefer a self-service buying process, and that 55% of B2B buyers rely on digital content when making purchasing decisions, marketers must be able to connect with buyers in meaningful ways.

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B2B digital marketing is constantly evolving, and it can be difficult to predict what the future holds. With new technologies emerging and consumer behaviors often unpredictable, 2023 is set to be an interesting year in marketing. Today I’d like to share with you a few of my bold marketing predictions for 2023 and where you can find resources here at Cisco to learn more.

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When we first created the Marketing Velocity suite of tools, Cisco had one goal in mind: to help drive demand and become marketers of the future. As the business and market have evolved, so has the goal.

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The past couple of years have been anything but normal, but if there’s one thing Cisco Partners—and our partner marketers—have shown, it’s that when we work together, embrace digital transformation, and think creatively, we truly can make Everything Possible.

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I am excited to share that we are still pushing the boundaries of the limitless possibilities that Marketing Velocity and our Partner Programs can offer. Here’s a sneak peek at the updates coming to Marketing Velocity and Partner Programs.

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Join Luxy Thuraisingam in congratulating the two newest directors on the Global Partner Marketing team, Christine Otts and Mark Murphy. They will play an instrumental role in supporting our partners and helping them to fulfill their future-ready promise.