Christine Otts

Director, Partner Demand and Acceleration

Global SMB and Partner Marketing

As Director, Partner Demand and Acceleration for Cisco’s Global SMB and Partner Marketing organization, Christine Otts is responsible for helping Cisco partners drive demand using a data-driven approach while staying ahead of marketing trends. A 29-year channel marketing veteran, Christine leads Cisco partner marketing contra strategy and investment working closely with Cisco regional marketing teams, Global Partner Routes to Market and Sales, business, and sales finance teams to prioritize and drive successful marketing campaigns with our partners. For the past 2.5 years, Christine and team have managed Cisco Marketing Velocity – an industry-leading marketing demand generation platform designed to help partners build brand, drive demand, and become world class marketers. Marketing Velocity has been recognized with numerous industry awards. Christine has been awarded CRN’s Women in the Channel award for four consecutive years, most recently in 2024. Outside of Cisco, Christine is an avid runner and has completed two full 26.2-mile marathons. Christine resides in California with her family and enjoys reading, outdoor activities, walking, and spending time with her two children.


June 18, 2024


Campaign Spotlight: Driving Demand with Marketing Velocity Central and User Protection Campaign

3 min read

User Protection challenges security buyers; they add vendors for new threats, increasing IT complexity. Cisco and partners aim to simplify with a holistic user protection strategy.

December 6, 2023


Marketing Trends Heading into 2024

2 min read

This is the season when marketers try to predict what lies ahead in the new year. Cisco Marketing has been looking at the latest trends and how they will shape the future of marketing. Fresh out of Cisco’s recent Partner Summit and Marketing Velocity Executive Exchange, we would like to share some insights with you as you prepare plans for 2024!

May 9, 2023


Humanize your marketing content to connect with customers

2 min read

Considering that 100% of B2B buyers prefer a self-service buying process, and that 55% of B2B buyers rely on digital content when making purchasing decisions, marketers must be able to connect with buyers in meaningful ways.

January 17, 2023


Prepare yourself for 2023 marketing trends with Marketing Velocity Learning

2 min read

B2B digital marketing is constantly evolving, and it can be difficult to predict what the future holds. With new technologies emerging and consumer behaviors often unpredictable, 2023 is set to be an interesting year in marketing. Today I’d like to share with you a few of my bold marketing predictions for 2023 and where you can find resources here at Cisco to learn more.

July 1, 2022


Marketing Velocity FY22 Highlights

2 min read

When we first created the Marketing Velocity suite of tools, Cisco had one goal in mind: to help drive demand and become marketers of the future. As the business and market have evolved, so has the goal.

May 17, 2022


Make Everything Possible with your Marketing – Marketing Velocity Digital

1 min read

The past couple of years have been anything but normal, but if there’s one thing Cisco Partners—and our partner marketers—have shown, it’s that when we work together, embrace digital transformation, and think creatively, we truly can make Everything Possible.

November 4, 2021


Making “Everything Possible” with Marketing Velocity

2 min read

I am excited to share that we are still pushing the boundaries of the limitless possibilities that Marketing Velocity and our Partner Programs can offer. Here’s a sneak peek at the updates coming to Marketing Velocity and Partner Programs.