Christine Otts

2 min read

This is the season when marketers try to predict what lies ahead in the new year. Cisco Marketing has been looking at the latest trends and how they will shape the future of marketing. Fresh out of Cisco’s recent Partner Summit and Marketing Velocity Executive Exchange, we would like to share some insights with you as you prepare plans for 2024!

2 min read

Considering that 100% of B2B buyers prefer a self-service buying process, and that 55% of B2B buyers rely on digital content when making purchasing decisions, marketers must be able to connect with buyers in meaningful ways.

2 min read

B2B digital marketing is constantly evolving, and it can be difficult to predict what the future holds. With new technologies emerging and consumer behaviors often unpredictable, 2023 is set to be an interesting year in marketing. Today I’d like to share with you a few of my bold marketing predictions for 2023 and where you can find resources here at Cisco to learn more.

2 min read

When we first created the Marketing Velocity suite of tools, Cisco had one goal in mind: to help drive demand and become marketers of the future. As the business and market have evolved, so has the goal.

1 min read

The past couple of years have been anything but normal, but if there’s one thing Cisco Partners—and our partner marketers—have shown, it’s that when we work together, embrace digital transformation, and think creatively, we truly can make Everything Possible.

2 min read

I am excited to share that we are still pushing the boundaries of the limitless possibilities that Marketing Velocity and our Partner Programs can offer. Here’s a sneak peek at the updates coming to Marketing Velocity and Partner Programs.