Articles
5 Types of Talk Triggers for Your B2B Strategy
Word of mouth is more important than ever. We trust each other twice as much as we trust brands. It’s the most powerful and persuasive form of marketing.
4 Truths About ABM that You Must Know
Account-based marketing is growing, but many still perceive it as a buzz word. Here are 4 ABM truths that will help you understand how to sort through the hype.
Improve Your Email Program with These Proven Remedies
Email is a challenge. There’s almost always something that can be improved, optimized, or fixed. Technology changes. Strategies ebb and flow. Preferences update, too.
AI Is More Creative Than You Think
Artificial intelligence does three things really well: acceleration, accuracy, and automation. Today’s machines are good at accomplishing tasks within these domains, but they aren’t yet capable of crossing them. They...
4 Trends Molding the Future of Customer Service
Eighty percent of businesses think they deliver superior customer service. Only 8% of customers think businesses deliver superior customer service.
When it Comes to Digital Marketing, Here’s How Cisco Keeps Focus
To help us understand how to maintain focus in a rapidly, ever-evolving landscape, we spoke with Devin Hood, Cisco’s Director of Digital Marketing.
Word of Mouth is an Even Bigger Deal for B2B than B2C
Ninety-one percent of B2B purchases are influenced by word of mouth. Learn how to leverage "Talk Triggers" -- strategic, operational differentiators that your customers want to talk about.
Make Influencer Marketing a Part of Your B2B Mix with These 5 Philosophies
Influencer marketing is a well-established strategy in the B2C sphere. We’ve all witnessed the success consumer-facing brands have when a product is placed in an influencers’ Instagram feed.
How Today’s Social Usage Patterns Hint at the Future
The Infinite Dial showed a slight uptick in overall social media usage, however, the number of Americans using social media has essentially remained unchanged since 2016. Learn more: