Rashish Pandey

Director of Marketing

Asia Pacific, Japan & China

Rashish has spent most of his career working at the intersection of marketing, technology & business.

In his current role as APJC Marketing Director at Cisco Systems, he is responsible for APJC marketing strategy, ASEAN field marketing and content marketing across Cisco product portfolio. His team focuses on product launches, awareness and demand generation programs for the existing Cisco portfolio, as well as driving cross-portfolio thought leadership initiatives.

Prior to joining Cisco Systems, he was APAC Head of Unified Communications & Mobility at British Telecom, where he drove product management and marketing initiatives for the new world of work. He has also held marketing leadership positions at Microsoft focusing on revenue growth and market share for key products like Microsoft Office, Visual Studio and driving early adoption of emerging technologies.

Rashish holds an MBA from Asian Institute of Management in Manila and a Bachelor’s in Business studies from University of Delhi.


March 20, 2019


Marketing That Matters: Customer insights drive improvements in B2B marketing and customer experience

3 min read

At Cisco Connect India, we discussed marketing to B2B technology buyers, the role of marketing in the buying process, and how to best engage customers via superior customer experience (CX).