Cisco Marketing

As marketers, we’ve all faced challenges this year, unlike anything most of us have ever seen in our careers. The way we work must constantly adapt or it will become obsolete. And this is all happening at a time when we’re more physically apart than ever before. In many ways, we have all been challenged with creating messaging that forges deeper and more meaningful connections than we have in the past. 

Last week I attended the Cannes Lions International Festival of Creativity and had the chance to speak about our partnership with Live Nation - here are my key takeaways.

At Cisco, we put our data to work to transform Digital Marketing. Decision making is more than capturing, organizing and visualizing customer data. It also involves nurturing a data-driven culture.

As I near my three-month mark at Cisco, I think I’m just beginning to understand all that Cisco has to offer me, its customers, and - quite honestly - the world.

If you’ve ever gone hiking through the woods, you know the importance of a trail marker. You can have a great map and plenty of wilderness experience, but sometimes the wild gets the better of you. All of the trees start to look the same. It’s disorienting. You can be on the right path all […]

You need to purchase new software on behalf of your company - how do you decide which product/company to choose? You probably go and check out some vendor websites and...