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Michael Hopfinger

Director of Marketing

Architecture and Partner Marketing - Americas

Michael has worked in Channel Marketing for over a decade, with experience on both the Technology Integrator side as well as Cisco’s.

He started at Cisco in 2001, where he held roles in both the Corporate and Partner Marketing organizations – before leaving the company in 2008 to take on a Field Business Development role, and later the Director of Marketing job, at one of Cisco’s global distributors.

Michael returned to Cisco in 2012 to manage the Americas Distribution Marketing team, before taking on the role leading all of Americas Partner Marketing.

Recently, Michael’s responsibilities have expanded and he is now leading the Americas Segment, Product and Partner Marketing organization.

Before entering the wonderful world of Cisco, Michael worked as a project and PR lead for a national marketing firm. That followed a brief career in politics in which he served as a legislative aide and campaign manager.

In his free time, Michael enjoys hiking, fishing and otherwise spending time outdoors.

He holds a BA in Philosophy from the University of Missouri.

Michael is married with five children, and currently resides in St. Louis, MO.

Articles

November 21, 2019

PARTNER

Building Your Unique Value Proposition

What makes you unique? What gives you a competitive advantage? Michael Hopfinger discusses the importance of creating a unique value proposition in order to differentiate themselves.

September 30, 2019

PARTNER

A Year-Round Commitment

A couple of items come to mind as we publish this blog on the last day of September. First, it marks the end of the United States federal buying season....

August 23, 2019

PARTNER

Partner Perspective: We Are Listening

One of the best ways for us to get input is from events where we can personally interact with and listen to multiple partners.

July 10, 2019

PARTNER

A Very Special Day in The History of Recurring Revenue

There is a little known “holiday” that is celebrated in the baseball world that came and went earlier this month, so happy (belated) Bobby Bonilla Day!

May 29, 2019

PARTNER

Bridge to Extraordinary

Whether you’re an “ordinary chap” from New Zealand or a “Pool Guy” from Virginia - we are all able to accomplish extraordinary things.

April 23, 2019

PARTNER

Operating in Today’s Digital Marketing Laboratory

Marketing in the digital age begs us all to act a little more like those scientists in the labs. The internet is our grand petri dish as marketers today. 

March 26, 2019

PARTNER

Off to New Orleans for Cisco Marketing Velocity 2019

Cisco partnered with the City of New Orleans in the development of their Real Time Crime Center – a transformative technology solution to keep its citizens and visitors safer.

February 18, 2019

PARTNER

Cisco and Partners – A random act of kindness makes a big impact

Giving back and making a tangible commitment to our communities is a part of our culture here at Cisco – and the company backs it up in very real ways.