Why Every Midsize Business Needs a Security Strategy
Cisco recently released the 2021 Security Outcomes Study for SMBs, focusing on how small and midsize companies are investing in security to meet priorities.
Michael Hopfinger
Director of Marketing
Architecture and Partner Marketing - Americas
Articles
The 2021 IT Outlook for Midsize Businesses: 3 Takeaways
To better understand midsize IT needs and strategies, IDG and Cisco conducted global research on midsize companies and their changing approaches to technology. Discover the results for midsize financial services companies here.
Between Velocity in Person & Virtual Velocity, There’s an Abridged Version
This year, instead of recognizing our Marketing Velocity Innovator Award winners at our annual live event, I want to make sure we do so virtually. They deserve this recognition and more. Here are the top performing marketing partners across the Americas who executed creative campaigns or marketing initiatives with great results:
Taking a Multi-Discipline Approach to Cyber Security
Ever wonder what the similarities are between preparing for and completing a triathlon and the world of cybersecurity in the year 2020? Well wonder no longer.
Building Your Unique Value Proposition
What makes you unique? What gives you a competitive advantage? Michael Hopfinger discusses the importance of creating a unique value proposition in order to differentiate themselves.
A Year-Round Commitment
A couple of items come to mind as we publish this blog on the last day of September. First, it marks the end of the United States federal buying season....
Partner Perspective: We Are Listening
One of the best ways for us to get input is from events where we can personally interact with and listen to multiple partners.
A Very Special Day in The History of Recurring Revenue
There is a little known “holiday” that is celebrated in the baseball world that came and went earlier this month, so happy (belated) Bobby Bonilla Day!
Bridge to Extraordinary
Whether you’re an “ordinary chap” from New Zealand or a “Pool Guy” from Virginia - we are all able to accomplish extraordinary things.