Jay Baer

2 min read

Join Cisco’s Global Advocacy organisation for a virtual awards event on November 4, 2021, as we celebrate excellence in advocacy and innovation.

4 min read

Word of mouth is more important than ever. We trust each other twice as much as we trust brands. It’s the most powerful and persuasive form of marketing.

4 min read

Account-based marketing is growing, but many still perceive it as a buzz word. Here are 4 ABM truths that will help you understand how to sort through the hype.

4 min read

Email is a challenge. There’s almost always something that can be improved, optimized, or fixed. Technology changes. Strategies ebb and flow. Preferences update, too.

4 min read

Artificial intelligence does three things really well: acceleration, accuracy, and automation. Today’s machines are good at accomplishing tasks within these domains, but they aren’t yet capable of crossing them. They...

4 min read

Eighty percent of businesses think they deliver superior customer service. Only 8% of customers think businesses deliver superior customer service.

4 min read

To help us understand how to maintain focus in a rapidly, ever-evolving landscape, we spoke with Devin Hood, Cisco’s Director of Digital Marketing.

4 min read

Ninety-one percent of B2B purchases are influenced by word of mouth. Learn how to leverage "Talk Triggers" -- strategic, operational differentiators that your customers want to talk about.

4 min read

Influencer marketing is a well-established strategy in the B2C sphere. We’ve all witnessed the success consumer-facing brands have when a product is placed in an influencers’ Instagram feed.