Jay Baer

Join Cisco’s Global Advocacy organisation for a virtual awards event on November 4, 2021, as we celebrate excellence in advocacy and innovation.

Word of mouth is more important than ever. We trust each other twice as much as we trust brands. It’s the most powerful and persuasive form of marketing.

Account-based marketing is growing, but many still perceive it as a buzz word. Here are 4 ABM truths that will help you understand how to sort through the hype.

Email is a challenge. There’s almost always something that can be improved, optimized, or fixed. Technology changes. Strategies ebb and flow. Preferences update, too.

Artificial intelligence does three things really well: acceleration, accuracy, and automation. Today’s machines are good at accomplishing tasks within these domains, but they aren’t yet capable of crossing them. They...

Eighty percent of businesses think they deliver superior customer service. Only 8% of customers think businesses deliver superior customer service.

To help us understand how to maintain focus in a rapidly, ever-evolving landscape, we spoke with Devin Hood, Cisco’s Director of Digital Marketing.

Ninety-one percent of B2B purchases are influenced by word of mouth. Learn how to leverage "Talk Triggers" -- strategic, operational differentiators that your customers want to talk about.

Influencer marketing is a well-established strategy in the B2C sphere. We’ve all witnessed the success consumer-facing brands have when a product is placed in an influencers’ Instagram feed.