Jay Baer

August 12, 2019

PARTNER

5 Types of Talk Triggers for Your B2B Strategy

Word of mouth is more important than ever. We trust each other twice as much as we trust brands. It’s the most powerful and persuasive form of marketing.

August 5, 2019

PARTNER

4 Truths About ABM that You Must Know

Account-based marketing is growing, but many still perceive it as a buzz word. Here are 4 ABM truths that will help you understand how to sort through the hype.

July 29, 2019

PARTNER

Improve Your Email Program with These Proven Remedies

Email is a challenge. There’s almost always something that can be improved, optimized, or fixed. Technology changes. Strategies ebb and flow. Preferences update, too.

July 22, 2019

PARTNER

AI Is More Creative Than You Think

Artificial intelligence does three things really well: acceleration, accuracy, and automation. Today’s machines are good at accomplishing tasks within these domains, but they aren’t yet capable of crossing them. They...

July 15, 2019

PARTNER

4 Trends Molding the Future of Customer Service

Eighty percent of businesses think they deliver superior customer service. Only 8% of customers think businesses deliver superior customer service.

July 8, 2019

PARTNER

When it Comes to Digital Marketing, Here’s How Cisco Keeps Focus

To help us understand how to maintain focus in a rapidly, ever-evolving landscape, we spoke with Devin Hood, Cisco’s Director of Digital Marketing.

July 2, 2019

PARTNER

Word of Mouth is an Even Bigger Deal for B2B than B2C

Ninety-one percent of B2B purchases are influenced by word of mouth. Learn how to leverage "Talk Triggers" -- strategic, operational differentiators that your customers want to talk about.

June 21, 2019

PARTNER

Make Influencer Marketing a Part of Your B2B Mix with These 5 Philosophies

Influencer marketing is a well-established strategy in the B2C sphere. We’ve all witnessed the success consumer-facing brands have when a product is placed in an influencers’ Instagram feed.

June 4, 2019

PARTNER

How Today’s Social Usage Patterns Hint at the Future

The Infinite Dial showed a slight uptick in overall social media usage, however, the number of Americans using social media has essentially remained unchanged since 2016. Learn more: