Breaking News: Storytelling Is In. Corporate Writing Is Out.
By now, many of us in communications know how difficult it can be to break through the noise and make sure our messages and stories are heard. And while this is an exciting time to be a corporate communications professional, it’s also a time to get with the program and think different about the way […]
“Brave” Advice from #WomenInTech
As we approach Girls in ICT day on April 24th many people are talking about women in tech and gender bias. All this talk made me think of EWIP, a conference I attended a little over a month ago. One of the sessions featured 4 women on a panel all who have proved to be […]
The Five Take-Aways of Content Marketing
I was recently on a panel entitled “It’s 12 o’clock. Do you know where your buyers are?”at the In2 Summit and the question of the panel immediately struck me as already answered long ago. The topic: does content marketing work and can you reach the right people? One of my fellow panelists, Mark Stouse, VP […]
And The Winner Is….
Social media strategies differ for all companies and we all know the key to social is to have great content to amplify. So what happens when you have a team that not only produces great content but also has great social media tactics? Awards! Congratulations to Cisco’s Corporate Communications Social Media team for two big […]
New Technology = Less Textbooks
Back to school madness is in full swing in our house. That means early alarms going off, rushing around in the morning and cranky kids. However, there is something new this year at least in our household. There aren’t books all over the dining room table like last year. That’s because our son’s High School […]
A Sweet Way to Bring in Customers
The phrase of the week “Beat the Heat.” Boy is it hot in the Bay Area where Cisco’s headquarters are located. So what are many people doing to cool down? Heading to their local ice cream shop of course. Now you’re probably wondering what this has to do with social but check this out. One […]
Going the Distance: Technology for Today’s Athlete
Hills, hills and more hills but the view is amazing and does everyone here have a device tracking them? Stream of consciousness, yes, and my thoughts after participating in last weekend’s Coastal Trail Run along with 599 other runners. Connected Runners Most of whom were connected to some sort of device to help track their […]