social media listening

July 22, 2013

DIGITAL AND SOCIAL

Raising the Bar at Cisco Live 2013 (Orlando) with the Social Media Hub

4 min read

Cisco Live 2013 (Orlando) was bigger than ever this year. There was a record breaking 20,000 registered customers, partners, press and analysts. More than 200 of our top partners were in the World of Solutions, representing a year-over-year increase in partner participation. Our host was none other than Blair Christie. She informed and wooed the […]

June 27, 2013

DIGITAL AND SOCIAL

Cisco Live Social Media Hub: The Pulse of #CLUS

2 min read

Did you post a selfie that was photobombed by John Chambers? What about tweeting more than 170 times a day to be the top of the leaderboard? Cisco Live – referred to as “summer camp for grown-up geeks” –  was a hotbed for social media activity. In fact, after day three, on Twitter alone, references […]

February 20, 2013

DIGITAL AND SOCIAL

Capturing B2B Audiences on Valentine’s Day Using #RealTimeMarketing

On February 14th, it’s hard to keep your mind focused on work. If you’re like me, you were wondering if the flowers, candy, and teddy bear you ordered would get delivered to your wife on time, or if the butcher would have any steaks left by the time you made it to the market after […]

January 24, 2013

DIGITAL AND SOCIAL

Social Media Business Strategy: Listen and Learn from Your Customers – Part 2

2 min read

This post is included  as part of a series of posts related to social media training efforts underway at Cisco.  I sat down with our corporate Cisco Social Media Listening team members team members members (Charlie Treadwell, Bernadette Koscielniak, George Metrik, Nancy Rivas, Michael Hopps, Davythe Dicochea, and Jennifer Roberts) to ask a few specific questions around social listening. This is  the second part of […]

January 18, 2013

DIGITAL AND SOCIAL

Social Media Business Strategy: Listen and Learn from Your Customers – Part 1

2 min read

This is the first post in a continuing series related to social media training efforts underway at Cisco.  I sat down with our corporate Cisco Social Media Listening team members members (Charlie Treadwell, Bernadette Koscielniak, George Metrik, Nancy Rivas, Michael Hopps, Davythe Dicochea, and Jennifer Roberts) to ask a few specific questions around social listening:   […]

December 3, 2012

DIGITAL AND SOCIAL

New Cisco Social Media Listening Center #CiscoListens

3 min read

Listening is our “North Star” and here at Cisco we are using insights from social listening to help guide and inform our social media strategy and enable meaningful engagements with our customers. Thanks to everyone who joined us on October 24th for the launch of our new Social Media Listening Center in the Executive Briefing […]