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John Brookbank

Vice President, Americas Distribution

WW Partner Sales

John Brookbank is the Vice President for Americas Distribution Sales at Cisco. John brings a long history with resellers, a deep understanding of the reseller business, and 32 years of sales leadership experience, both direct and channels. Prior to Cisco, he held a wide range of sales leadership positions - including; Vice President and General Manager at Expanets, Regional Channel Director for Avaya, and Mid-Atlantic Sales Director for Lucent Technologies. As a 15-year veteran of Cisco, John began as the leader for the East Channel Collaboration organization, followed by a very successful three years as the Regional Manager of the DC Metro Commercial Region – where he consistently drove double digit growth. John spent 3 years as the Manager Partner Operations for the Mid-Atlantic region where he led strong segment alignment while fostering profitability, loyalty and growth in the partner base. He has led numerous cross-functional efforts to transform internal processes and developed several initiatives to integrate channel and field sales strategies. His most recent position was Senior Director, East Field Partner Organization. In his 7 years in that position, John’s team distinguished themselves by driving growth every quarter in Commercial, Enterprise, and SLED in the East. During his 12 years in the Partner Organization, John focused on loyalty and growth in the partner base and, of course, on profitability. Many of the initiatives his team created have been adopted and executed across APO. John currently serves as co-chair of the Leukemia & Lymphoma Society, and, in 2016, that organization named him Man of the Year, National Capital Chapter. In 2018, his team became the top chapter in the US by raising an all-time record of $2.4 million, and this year his team’s goal is set for a challenging $2.5 million. John holds a Bachelor of Science degree in Business from the University of Maryland, College Park. John and his wife Renee live in Ashburn, Virginia. He has three children, Sydney, Spencer, and Lindsey.

Articles

February 22, 2022

PARTNER

On Your Mark, Get Set, Grow!

3 min read

Our Distributors have done some incredible things to stand by our slogan, “Fueling Partner Success.” We have seen amazing growth in almost all our product architectures during the first half of FY22. You are making a difference, and we see your teams going the extra mile.

January 26, 2022

PARTNER

Three Questions, One Solution

3 min read

Here at Cisco, we believe work is not where you go, it’s what you do. Enabling employees to have a choice in where and how they work is invaluable for any company and one in which Cisco can help.

December 15, 2021

PARTNER

New Year, New Opportunities

1 min read

You are the bridge to helping partners be successful and seeing that success in return. We are all connected and together the possibilities are endless and that is because of you, our Cisco Distributors.

November 17, 2021

PARTNER

Key Partner Summit 2021 Takeaways

2 min read

We've all reaped the success of our combined efforts and we know it’s your passion, commitment, and resolve to help technology advance forward to as many people as possible. I’d like to relay some numbers that were shared at Partner Summit 2021 that speak directly to some of our top priorities for FY22.

October 22, 2021

PARTNER

It’s all in the easier digital transformation…

2 min read

At Cisco we are working to ensure our customers needs are met when transitions occur, so you feel like you have a seat, a voice, and feel heard. With the shifts we have made throughout the past several quarters, we have put focus, energy, and urgency on digital transformation and the need to deliver digital-first services.

September 21, 2021

PARTNER

The Power of a Good Plan

2 min read

With a consolidated plan to accelerate business, there’s not one person that bears the entire weight to reach sales goals and resolve problems with targeted and cross-architecture solutions or necessary activity budget. With the support of multiple marketing and sales teams, the clarity around promotions, requirements, and certifications is evenly distributed across the teams.

August 16, 2021

PARTNER

Fueling Partner Success in FY22 – Part 2

8 min read

Fueling partner success means more than just ensuring profitability. It also means connecting families, enabling small businesses to keep the lights on, and doing our part to help millions get vaccinated. Drop in on the team as we discuss priorities for FY22.

July 20, 2021

PARTNER

Cheers, Saúde, Salud, and Santé to a Fresh Start in FY22 – Part 1

3 min read

Moving into FY22 at the end of the month, we are still aiming to fuel partner success. Since I am not alone in this quest, I thought I’d bring in some of my team to talk about our key priorities.

June 2, 2021

PARTNER

Accelerate and Fuel Partner Success Through Distribution

2 min read

This past quarter was just as much of a challenge as the two before, but we have seen outstanding results from our collective hard work, and I thank you for it. There is no way that we could have made this kind of progress alone.

May 19, 2021

PARTNER

Fueling Profitable Growth with Lifecycle Management

3 min read

John Brookbank and Ryan Kingston share how Cisco Distributors can help their partners fuel success through Cisco's Lifecycle Management.

March 18, 2021

PARTNER

Bridges Fueling Customer Success

2 min read

Any storms that could roll in, you hold strong and help customers arrive at the best solution for their needs all while providing key service, specialized IT knowledge, and vast insights to Cisco’s product portfolio.

February 19, 2021

PARTNER

Americas Distribution Outlook

1 min read

Despite harsh realities and difficult circumstances that we've all faced these past few months, the incredible efforts of Cisco's employees along with our partners, has led to a strong quarter of growth.

January 27, 2021

PARTNER

Fueling IoT Partner Success at Cisco IoT Connect

1 min read

Cisco’s first ever global, digital partner conference for IoT on February 25, 2021 will be a unique digital conference to educate, enable, energize, and empower the IoT eco-system.

December 22, 2020

PARTNER

Embarking on Future Resiliency

1 min read

Another a year has come and gone, and wow, what a year it has been! The vast majority had never experienced a global pandemic before now, and it’s without a doubt something we won’t forget.

October 15, 2020

PARTNER

Standing on the Americas Pillars Together

2 min read

We are resilient. Even long before modern-day civilization, we have been a resilient people. With the latest advancements in technology and modern medicine and the transformation within the world’s population, we have proved how resilient we all are. In the Americas we have four pillars that we believe rest on these principles.

September 15, 2020

PARTNER

Americas Distribution: Resilient. Together.

1 min read

Business Continuity. Future Planning. Solution Strategizing. All terms we use in business to forecast what will come. We know everyone is interested in business resiliency – taking the planning, strategizing, and continuity ideas to develop your plan to stay afloat.

August 31, 2020

PARTNER

Cliffsnotes and FY21 Outline

1 min read

As we transition into the new fiscal year, there are many things we hope will help increase our consolidated impact and set you up for the best performance. Not only are we going to continue fueling partner success through a greater lockstep alignment, but we also want to enable small and midsize business, simplify processes where possible, and accelerate Cisco software and services.

August 11, 2020

PARTNER

Recharging my Commitment – Fueling our Partnership

2 min read

One way that I’m hoping to bring you the latest updates is through the Distribution News Hub. It is a one-stop shop for the most up-to-date content, it also has a few key features I want to share with you:

August 4, 2020

PARTNER

Spotlight your victories!

1 min read

We’re looking for your unique, impactful, and power representations of how you are leveraging Cisco to make difference. We often hear about the large scale, multi-million-dollar successes, and we are proud of those, but your story could be how you used Cisco’s Web Conferencing platform to virtually bring a partner and customer together to win the deal.