John Brookbank

3 min read

Our central demand gen marketing program has a track record of almost five years of success with participation of over 600 Cisco partners and more than 120 of those partners utilizing more than one of the program offerings.

2 min read

As we have continued down this path of digital transformation, we now see companies making the shift to a sustained hybrid work approach. This is innovation and allows companies to save money, but it’s also opened opportunities for cybersecurity attacks, network gaps, operational issues, and other system security complications.

3 min read

Our Distributors have done some incredible things to stand by our slogan, “Fueling Partner Success.” We have seen amazing growth in almost all our product architectures during the first half of FY22. You are making a difference, and we see your teams going the extra mile.

3 min read

Here at Cisco, we believe work is not where you go, it’s what you do. Enabling employees to have a choice in where and how they work is invaluable for any company and one in which Cisco can help.

1 min read

You are the bridge to helping partners be successful and seeing that success in return. We are all connected and together the possibilities are endless and that is because of you, our Cisco Distributors.

2 min read

At Cisco we are working to ensure our customers needs are met when transitions occur, so you feel like you have a seat, a voice, and feel heard. With the shifts we have made throughout the past several quarters, we have put focus, energy, and urgency on digital transformation and the need to deliver digital-first services.

2 min read

With a consolidated plan to accelerate business, there’s not one person that bears the entire weight to reach sales goals and resolve problems with targeted and cross-architecture solutions or necessary activity budget. With the support of multiple marketing and sales teams, the clarity around promotions, requirements, and certifications is evenly distributed across the teams.

8 min read

Fueling partner success means more than just ensuring profitability. It also means connecting families, enabling small businesses to keep the lights on, and doing our part to help millions get vaccinated. Drop in on the team as we discuss priorities for FY22.

3 min read

Moving into FY22 at the end of the month, we are still aiming to fuel partner success. Since I am not alone in this quest, I thought I’d bring in some of my team to talk about our key priorities.

2 min read

This past quarter was just as much of a challenge as the two before, but we have seen outstanding results from our collective hard work, and I thank you for it. There is no way that we could have made this kind of progress alone.

3 min read

John Brookbank and Ryan Kingston share how Cisco Distributors can help their partners fuel success through Cisco's Lifecycle Management.

2 min read

Any storms that could roll in, you hold strong and help customers arrive at the best solution for their needs all while providing key service, specialized IT knowledge, and vast insights to Cisco’s product portfolio.

1 min read

Despite harsh realities and difficult circumstances that we've all faced these past few months, the incredible efforts of Cisco's employees along with our partners, has led to a strong quarter of growth.

1 min read

Cisco’s first ever global, digital partner conference for IoT on February 25, 2021 will be a unique digital conference to educate, enable, energize, and empower the IoT eco-system.

1 min read

Another a year has come and gone, and wow, what a year it has been! The vast majority had never experienced a global pandemic before now, and it’s without a doubt something we won’t forget.

1 min read

Business Continuity. Future Planning. Solution Strategizing. All terms we use in business to forecast what will come. We know everyone is interested in business resiliency – taking the planning, strategizing, and continuity ideas to develop your plan to stay afloat.

1 min read

As we transition into the new fiscal year, there are many things we hope will help increase our consolidated impact and set you up for the best performance. Not only are we going to continue fueling partner success through a greater lockstep alignment, but we also want to enable small and midsize business, simplify processes where possible, and accelerate Cisco software and services.

2 min read

One way that I’m hoping to bring you the latest updates is through the Distribution News Hub. It is a one-stop shop for the most up-to-date content, it also has a few key features I want to share with you:

1 min read

We’re looking for your unique, impactful, and power representations of how you are leveraging Cisco to make difference. We often hear about the large scale, multi-million-dollar successes, and we are proud of those, but your story could be how you used Cisco’s Web Conferencing platform to virtually bring a partner and customer together to win the deal.