After watching Partner Summit 2021 this past week, I am still amazed at the metrics we shared. We have all reaped the success of our combined efforts and we know it’s your passion, commitment, and resolve to help technology advance forward to as many people as possible.

I’d like to relay some numbers that were shared that speak directly to some of our top priorities for FY22.

  • 48% of the SaaS market in 2020 was made up of SMBs — doubling the SaaS market size from 2014 to 2020.
  • 45% of partners expect to generate revenue from sustainability solutions.
  • 48.6% of Small Businesses are saying Digital Transformation is a top priority.


Even with the pandemic altering all our plans in 2020, you, Cisco Distributors, have been able to drive significant growth in FY21. And, it’s only been one quarter. As we work toward a greater cloud-first approach, this innovation will continue to drive greater opportunities in the Security, Collaboration, and SASE sphere. However, our on-prem enterprise agreements and marketplaces are also a large opportunity we want to ensure you continue to drive with your partners.


We are just as invested in making our world, our home, a better place. Over the past several years we have been making the shift away from a linear economy to a circular economy. Chuck Robbins, Cisco Chair and Chief Executive Officer, shared our commitment to reaching net zero across all scopes of emission by 2040 and net zero in all global Scope 1 and Scope 2 emissions by 2025. To help get everyone involved in this important discussion and to bring about this change for the better of our world, we introduced the new Environmental Sustainability Specialization. Andrew Sage, Vice President of Global Distribution Sales, also just launched the Digital Sustainability Challenge. We want you to help us use Cisco technology to advance sustainability. Learn more about the Digital Sustainability Challenge.

Small Business

With our ever-evolving life landscape of work, home, and community, Cisco is striving to help more small businesses overcome any digital transformation hurdles they are facing. We are a big company that loves and is invested in Small Businesses. Our Cisco Designed portfolio of solutions helps your customers connect, collaborate, analyze, and secure their systems at an all-time affordable rate. With many routes to market, we can help you no matter what challenge you face whether it’s with simplified pricing, competitive incentives and promotions, or seamless license purchasing through marketplaces.

These are just a few of the things that stood out to me from Partner Summit 2021; however, there is so much more available for you and your partners to explore. To top it off, Cisco has made it easier than ever before to get the content you want, when it’s convenient for you. The replays of the keynote sessions, business impact sessions, launch information and announcements, and more can be found on SalesConnect.

I hope you take time to delve into the some of the other product, solutions, and partner program information that is now available.

Watch the Partner Summit replays on SalesConnect!



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John Brookbank

Vice President, Americas Distribution

WW Partner Sales