Cisco Distribution

Our distributors are the key to empowering partners to go beyond the norm and lead them to winning more deals, identifying growth opportunities, and exploring new or expanding upon their technology skillsets.

Lke the world’s largest fresh produce market in Rungis, France, Americas Distributors can fuel their partner success through a solid business practice plan. John Brookbank and Andrico Spates share how you can help partners stay on target in today’s competitive and crowded technology market.

Our central demand gen marketing program has a track record of almost five years of success with participation of over 600 Cisco partners and more than 120 of those partners utilizing more than one of the program offerings.

You are the bridge to helping partners be successful and seeing that success in return. We are all connected and together the possibilities are endless and that is because of you, our Cisco Distributors.

With a consolidated plan to accelerate business, there’s not one person that bears the entire weight to reach sales goals and resolve problems with targeted and cross-architecture solutions or necessary activity budget. With the support of multiple marketing and sales teams, the clarity around promotions, requirements, and certifications is evenly distributed across the teams.

Fueling partner success means more than just ensuring profitability. It also means connecting families, enabling small businesses to keep the lights on, and doing our part to help millions get vaccinated. Drop in on the team as we discuss priorities for FY22.

Moving into FY22 at the end of the month, we are still aiming to fuel partner success. Since I am not alone in this quest, I thought I’d bring in some of my team to talk about our key priorities.

This past quarter was just as much of a challenge as the two before, but we have seen outstanding results from our collective hard work, and I thank you for it. There is no way that we could have made this kind of progress alone.

Any storms that could roll in, you hold strong and help customers arrive at the best solution for their needs all while providing key service, specialized IT knowledge, and vast insights to Cisco’s product portfolio.