Where is marketing going? Just a few years ago it was “relatively easy” to reach audiences through traditional vehicles like TV, radio and display… remember those days? It just took a healthy advertising budget and you were on your way to millions of units sold! The Mad Men days are behind us, but that doesn’t mean they are gone. In fact, quite the opposite, now as marketers we have to be even more creative, more cunning and way more in tune with the tastes of audiences.
Attention spans are limited to 140-characters… (Have I lost you already?) People want to be fed stories that intersect at the junction of the right content, at the right time, and all on the right vehicle. To the marketer this sounds more the like corner of “isn’t going to happen,” and “is it 5pm yet?” But it doesn’t have to be that way! Don’t despair. While we don’t have all the answers for partners, we want to help you get there! After all, your success as marketers and reaching your customers ultimately helps us too!
Enter from stage left … a rejuvenated Marketing Velocity.
While many partners are aware of Marketing Velocity as an award winning event Cisco has offered throughout the year and most recently with Partner Summit 2015. We have checked the rear view mirror and are punching the proverbial gas. Marketing is changing at such an incredible rate of speed (pun intended), that Marketing Velocity has to match. But, not how you might think. The goal of the Marketing Velocity program is to enlighten, educate and arm you to succeed in reaching your customers. This is something that an annual event could not provide at such a high rate of speed.
We have expanded the Marketing Velocity eLearning with new courses. You are no longer required to take multiple courses to receive certification. With Marketing eLearning courses, we simply want to provide you with great content to enhance the way you market today. We have segmented eLearning into four buckets for ease:
Marketing Fundamentals – courses designed to help you market effectively, from the basics to more advanced skills
Marketing with Cisco – train yourself on how to implement Cisco technologies, Partner Marketing Central and other Cisco generated marketing capabilities
Revenue Marketing – access courses on this growing marketing endeavor to help you increase sales that you may have never thought of before
Digital Marketing – bring your skills up to speed with the latest in Social Media, Web and marketing automation techniques
As if that’s not enough! Partners have expressed how much they enjoy the caliber of speakers offered during the Marketing Velocity event. Now we have created a speaker series offered year round. The Marketing Velocity On-the-Air webcast series enlists the advice of industry experts. Get guidance from the industries’ best, like Jay Baer, the most retweeted man on the web amongst digital marketers, insight from a little search company called Google, and other webcasts on new marketing techniques to the power of analytics.
Still not enough good stuff? This is the icing on the cake…
How about an always-on content hub that pulls marketing best practices from across the Web? The Marketing Velocity Hub has been created to align Cisco marketing campaigns with best practices. The Hub also gives you easy access to Marketing eLearning and the On-the-Air webcasts. We think of this as an information board and welcome your feedback in the Marketing Velocity Community. We want to hear from you, especially related to what you see as best practices – what we might be missing and what we might be doing right.
Now is your time, we just want to help you step on the gas!
Here is a quick list of links mentioned above:
- Marketing eLearning
- On-the-Air Series (requires partner log-in)
- Marketing Velocity Hub
- Marketing Velocity Community
We always love to hear feedback. Feel free to leave your thoughts in the comments below.