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Marketing Velocity – Hit the Gas or the Brakes?

Where is marketing going?  Just a few years ago it was “relatively easy” to reach audiences through traditional vehicles like TV, radio and display… remember those days?  It just took a healthy advertising budget and you were on your way to millions of units sold!  The Mad Men days are behind us, but that doesn’t mean they are gone.  In fact, quite the opposite, now as marketers we have to be even more creative, more cunning and way more in tune with the tastes of audiences.

Attention spans are limited to 140-characters… (Have I lost you already?) People want to be fed stories that intersect at the junction of the right content, at the right time, and all on the right vehicle.  To the marketer this sounds more the like corner of “isn’t going to happen,” and “is it 5pm yet?”  But it doesn’t have to be that way!  Don’t despair.  While we don’t have all the answers for partners, we want to help you get there!  After all, your success as marketers and reaching your customers ultimately helps us too!

Enter from stage left … a rejuvenated Marketing Velocity.

While many partners are aware of Marketing Velocity as an award winning event Cisco has offered throughout the year and most recently with Partner Summit 2015.  We have checked the rear view mirror and are punching the proverbial gas.  Marketing is changing at such an incredible rate of speed (pun intended), that Marketing Velocity has to match. But, not how you might think.  The goal of the Marketing Velocity program is to enlighten, educate and arm you to succeed in reaching your customers.  This is something that an annual event could not provide at such a high rate of speed.

Cisco Marketing eLearning

We have expanded the Marketing Velocity eLearning with new courses.  You are no longer required to take multiple courses to receive certification.  With Marketing eLearning courses, we simply want to provide you with great content to enhance the way you market today.  We have segmented eLearning into four buckets for ease:

Marketing Fundamentals – courses designed to help you market effectively, from the basics to more advanced skills

Marketing with Cisco – train yourself on how to implement Cisco technologies, Partner Marketing Central and other Cisco generated marketing capabilities

Revenue Marketing – access courses on this growing marketing endeavor to help you increase sales that you may have never thought of before

Digital Marketing – bring your skills up to speed with the latest in Social Media, Web and marketing automation techniques

As if that’s not enough!  Partners have expressed how much they enjoy the caliber of speakers offered during the Marketing Velocity event.  Now we have created a speaker series offered year round.  The Marketing Velocity On-the-Air webcast series enlists the advice of industry experts.  Get guidance from the industries’ best, like Jay Baer, the most retweeted man on the web amongst digital marketers, insight from a little search company called Google, and other webcasts on new marketing techniques to the power of analytics.

Still not enough good stuff?  This is the icing on the cake…


How about an always-on content hub that pulls marketing best practices from across the Web?  The Marketing Velocity Hub has been created to align Cisco marketing campaigns with best practices.  The Hub also gives you easy access to Marketing eLearning and the On-the-Air webcasts.  We think of this as an information board and welcome your feedback in the Marketing Velocity Community.  We want to hear from you, especially related to what you see as best practices – what we might be missing and what we might be doing right.

Now is your time, we just want to help you step on the gas!

Here is a quick list of links mentioned above:

We always love to hear feedback. Feel free to leave your thoughts in the comments below.

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The Five Take-Aways of Content Marketing

I was recently on a panel entitled “It’s 12 o’clock. Do you know where your buyers are?”at the In2 Summit and the question of the panel immediately struck me as already answered long ago. The topic: does content marketing work and can you reach the right people? One of my fellow panelists, Mark Stouse, VP of global communications and customer connect at BMC Software said something that really hit home. According to him one of our biggest issues as communicators right now is trust. At first I didn’t understand what he meant but then realized he is absolutely right. With social media there is a lot of noise, so our goal is to stand out and gain our audience trust. We can do this with the content we create and by engaging with them on the social channels they are on. Read More »

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Content Marketing (Made Easy)

Content is one thing. Marketing is another. The two are straightforward on their own but significantly more complex when combined. What we do at TechWiseTV is content marketing. But its still a work in progress.

My friend Amy Lewis (@commsninja) tweeted an article by Tracy Vides on ‘How Content Marketing is Ruining your Business”

Got me thinking about how we really have to work on the marriage between these two terms.

Read More »

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Top 5 Learnings for Any Digital and Social Media Professional

It’s hard to believe that over eight years have passed since I started working with Cisco. Along the way, I learned so much from peers, the industry, and about myself. As I get ready to pursue a new adventure outside of Cisco, I wanted to share some key learnings I think may be helpful to other digital and social media professionals and give a shout out to a few people!

Top 5 Learnings for Digital and Social Media Professionals

Top 5 Learnings for Digital and Social Media Professionals

Top 5 Learnings for Any Digital and Social Media Professional

  • Carve out an individual online persona that is true to yourself and is relatable to the audience.
    • We all have expertise to offer in our roles and throughout the socialsphere. Share this knowledge and make an impact in a collaborative way. It may take time, so patience is a must. Look for ways to share and interact with others, where ever its most comfortable for you. (I personally find LinkedIn, Twitter, blogging, and Pinterest to help me create and develop these relationships.) Read More »

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2014 Digital and Social Media Trends Twitter Chat Recap

#Ciscosmt November 21st Twitter Chat

#Ciscosmt November 21st Twitter Chat

Thank you to everyone that participated in the Let’s Chat! #Ciscosmt Series 2014 Digital and Social Media Trends Twitter chat. What a lively discussion and a special thanks to our guest Molly McHugh (@iammollymchugh), Web and Social Section Editor at @DigitalTrends. She really helped outline trends we should watch out for in several key areas from the way we use social media channels to impact of big data.

Check out this transcript and let us know your viewpoints for 2014 digital and social media trends! And stay tuned for more 2014 #Ciscosmt activity details by following the Cisco Digital and Social blog and the #Ciscosmt hashtag!

Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript Read More »

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