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All signs point to one thing: if you aren’t talking to your customers about cloud services, your competition probably is

And when it comes to cloud there’s a lot to talk about.  According to a new IDC white paper, sponsored by Cisco, “Enabling Partner Value in the Cloud Economy”, 68 percent of companies with more than 1,000 employees are using some form of cloud or plan to implement cloud within the next 12 months.  In addition, companies adopting cloud expect to spend 54 percent of their IT budgets on cloud within the next two years.

For the white paper, IDC contacted 23 providers from among the more than 200 cloud providers offering Cisco Powered services. What makes the white paper unique is that these partners are sharing their perspective on the value of the Cloud and Managed Services Program and how CMSP has helped them expand their business.  These companies are investing substantial resources into building out their infrastructure to offer customers cloud services as they need them.  They are making their investments based on what they believe are customers’ primary needs and key concerns.

Specifically, the white paper explores which perceived factors are the most important to cloud providers in reaching their customer.  It also reveals how partners seek to differentiate themselves and where they see the best value in their cloud infrastructure investments. Read More »

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What Users Want

For most users, the network is as mysterious as what’s under the hood of their car.  When the engine starts to sputter, the average driver has no idea of whether there’s a problem with the carburetor or injection system.  They just want their car to work.

It’s the same with networks for many organizations.  Users don’t want to get bogged down in the details of network performance and efficiency.  What they care about is reliability, performance, and responsiveness at the level they work at: the application level.

This trend is leading to changes in how service providers guarantee service.  Today, Service Level Agreements (SLAs) offer assurance of network availability and reliability.  As more organizations move to cloud, these SLAs will evolve towards application-level guarantees.  Uptime will be defined not just in terms of network access but also how consistently applications are delivered.

The beginning of this trend can be seen through cloud providers like Vodafone.  In “Optimizing Your Network and Applications” Vodafone describes how it is leading the industry by offering its Cisco Powered iWANaaS with integrated Application Visibility and Control (AVC) technology. Read More »

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Cisco Partner Weekly Rewind – February 13, 2015

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Value Incentive Program (VIP) 25 has launched and Robb Berger stopped by the Partner Blog this week for an update. Interested in the latest changes to VIP’s structure? Check out Robb’s blog for an overview, and then head over to Partner Central on Cisco.com for a deep dive. (Please note: All partner links to VIP information require a partner login.)

Innovating Beyond Technology

Xander Uyleman blogged this week on how Cisco partner Vodafone has added value to its Cisco Powered Unified Communications service with its unique pricing model. It is an interesting look at innovation in the cloud, and it’s a short, easy read. Check it out and let us know what you think!

Internet of Everything (IoE) Campaign

There is a $19 trillion opportunity in IoE. Claim your share by connecting the unconnected! Check out this campaign in order to share your story and access marketing resources to start conversations about IoE. Read More »

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Increase your Profitability with VIP 25 – Enroll Now

We have recently launched VIP 25, which reinforces Cisco’s continued commitment to partner profitability. Just as in the past, VIP not only provides you with profitability enhancement on Cisco architectures but also on some new business models such as Cisco ONE, Cloud Services Reseller, and Collaboration SaaS tracks. And, the majority of what you’ve learned and utilized over the last six months (see my blog on VIP 24) will remain in force through VIP 25 – meaning even greater opportunity for improving your profitability in VIP 25.
Key highlights: Read More »

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Innovating Beyond Technology

When people talk about innovation, they typically refer to the underlying technology and its benefits to users.  For example, articles on innovation in the cloud often describe the new features and applications organizations can now access and the ways these will transform how they do they business.

Innovation, however, can go far beyond technology.  Sometimes, how technology is delivered is as important as the technology itself.  There can even be innovation in how a customer pays for services.

In their blog “How Predictable is the Cost of Your Cloud?” Cisco partner Vodafone describes how it has added value to its Cisco Powered Unified Communications service offering through their unique pricing model.

According to Vodafone, one of the benefits of unifying an organization’s communications is the ability for users to work where they want.  For many users, this means they can stay connected even when traveling in other countries. Read More »

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