retail

Analytics Opens a Window into Each Shopper’s Journey

The key to retail today is customer understanding —where each customer stands on his or her personal shopping journey, whether in-store or out. Retailers must “know” each shopper as never before. And they must offer the kinds of contextual, personally relevant experiences that will optimize their merchandise mix, create faster inventory turns, and drive greater […]

March 25, 2015

WIRELESS AND MOBILITY

#CiscoChat Explores Mobile Data as the New Currency for Today’s Retailers

The Internet of Everything (IoE) is driving remarkable change and opportunities across nearly all industries. But few are as visible — and rapid — as the upheavals affecting retail. Today, retailers aren’t just competing with the store across the parking lot. Industry leaders face an expanding universe of mobile and virtual shopping possibilities vying for […]

March 2, 2015

EXECUTIVE PLATFORM

Through the Internet of Everything, You May Never Have to Wait in a Long Checkout Line Again

We’ve all been there. A grocery store, a department store or even a coffee shop, standing in a long checkout line that hasn’t moved for what seems like an eternity. You ask yourself, ‘Is this purchase worth it?’ For one third of customers, the answer is no, if they have to wait more than five […]

Cisco Mobility IQ Ushers in New Era of Retail Engagement and Outreach

With Cisco’s cloud-hosted, analytics solution Mobility IQ, retailers and their partners can now gain invaluable insight into their customers’ “showrooming” habits, understanding more about why customers browse in-store – but buy online. This breakthrough solution is making it easier to capitalize on untapped business opportunities and create impressive customer-focused campaigns. Wouldn’t it be great to […]

February 25, 2015

DIGITAL TRANSFORMATION

Real-Time Analytics Can Make the “Last Checkout Line” a Reality—and Drive Bottom-Line Gains for Retailers

As retailers compete for consumers’ attention—and purchases—they are always looking for ways to deliver a better shopping experience that will make customers want to come back to the store, again and again. A good starting point is to eliminate some of the common frustrations of the shopping experience, such as long checkout lines. Cisco’s new […]

February 23, 2015

DIGITAL TRANSFORMATION

The Last Checkout Line: How the Internet of Everything Can Transform the Retail Experience

Retailers are increasingly leveraging the power of the Internet of Everything (IoE) to transform traditional brick-and-mortar stores into a high-octane digital experience. From advanced data analytics that monitor customer demand in real-time to pervasive video and cloud technologies that enable shelves to sense, customers and retailers are becoming closer than ever before. However, there is […]

January 20, 2015

DIGITAL TRANSFORMATION

The Hyper-Relevant Retailer: From Dark Assets to Dynamic Processes

As I was walking the aisles at the National Retail Federation “Big Show” in New York last week, I was impressed with the myriad of connected, smart solutions now available to retailers. Augmented reality, data analytics, video-enabled in-store robots and warehouse drones, you name it, it was there. I’m just as dazzled as everyone else […]

January 16, 2015

DIGITAL TRANSFORMATION

2015 Predictions: The highest-impact IoE advancements in Retail

Co-Authored by: Shaun Kirby, CTO, Cisco Consulting Services The IoE promises to revolutionize industries by providing access to a wealth of previously hidden information obtained from a myriad of new connected sensors fused intelligently by novel real-time analytics. Retailers have seen early success by connecting dark assets in stores, warehouses and other venues. This week […]

January 13, 2015

RETAIL AND HOSPITALITY

The Delivery Experiment: My Week of Living Digitally

One of the hottest topics at NRF this week has been delivery systems. Recent research by Cisco Consulting has found that delivery is one of the top concerns of not only retailers, but of shoppers as well. I now have personal experience of this: Just before the holidays, my husband and I ran an experiment: […]