retail

The key to retail success is understanding the shopping journey, and video can play an important part in that process. Sandra Acham talked to me this week as she wrote a blog about how video supports a comprehensive approach to understanding customer behavior (read the blog). The thing is that today’s retail customers don’t think […]

The real work of retailers is building a trustful and relevant relationship, creating a series of positive interactions with shoppers, and ultimately selling merchandise. Employee engagement is critical to both the customer experience and retail success. The interactions that take place before, during, and after a sale, whether online or in a physical store, set top retailers apart.

Digital disruption is here. According to a 2015 survey from the Global Center for Digital Business Transformation (DBT Center), a joint initiative of Cisco and the Institute of Management Development (IMD), 47 percent of retail executives say digital disruption increases the risk of going out of business. In addition, the survey revealed that four of […]

Retail’s Big Show offers ideas and insights into the ever-changing industry of retail. This year’s NRF 2016 drew a large and influential group of the most innovative retail leaders. Throughout the show, these leaders held extensive one-on-one conversations and hosted general sessions by some of the industry’s starring professionals. If you missed the show (or […]

Retailers are in the business to sell, not to be stolen from. And they don’t set up shop to buy security products from companies like Cisco. However, attackers who target retailers have discovered that it’s much more lucrative to shoplift virtually rather than physically. So even if you focus on security rather than selling, you […]

This holiday season customers have more ways to shop than ever before. Retailers are making it easier to get the right presents by providing enhanced delivery options – from buy online, pick up in store (BOPIS) to curbside pickup. While this freedom is empowering for customers, it creates a new level of complexity for retailers […]

Retail companies face a landscape filled with growing and increasingly complex threats. And the financial impact of these breaches is soaring. There are obvious financial incentives for attacking retailers because they typically don’t spend as much on security as financial institutions or government organizations, so they’ve become easy targets in recent years. According to Gartner, […]

Holiday shopping isn’t like it used to be. Retail sales associates – a.k.a Santa’s helpers – are taking on more than just ushering shoppers into fitting rooms and helping them check out. Today, their role more resembles that of a concierge. Here are three ways the role of the sales associate is changing: #1: The […]

It’s almost the holiday season and it’s time for your customers to host that special dinner party, where they can make memories and share stories with loved ones. What if they could also share the story of where that holiday meal came from? This is now possible using the power of the Internet of Everything […]