Smart Marketing with Your Coffee? It’s a Winning Blend
Cisco Partner Arara created a solution that allows Starbucks to send custom content to customers, in store or online.
Customer Experience and Cloud. Why Cisco?
I recently wrote a previous blog about Starbucks Digital Transformation to highlight that, it is really happening and that there are actual business results out of their strategy. It is not only a marketing campaign nor a crazy idea but a vision and a strategy to drive business outcomes. As part of Digital Transformation, Cloud, permeates everything we do and powers digital transformation. Its impact on customer experiences, business processes and models, and workforce innovations, is undeniable.
Digital Transformation, Cloud and … a Cup Of Coffee?
I am not a big Starbucks fan but let us face it, it’s nice to go there, sit down and have a coffee while you work. The sound, the ambiance or let us say the customer experience it’s good. When you are in a hurry and especially if you are in a business area, the lines get very long and on a Monday morning, you really need some caffeine to boost your Data Center brain. Not being an early adopter made me either spent more time in those long lines or missing my morning coffee until I downloaded the Starbucks app.
Omnianalytics for an Omnichannel World
At Cisco, we’re about ready for the NRF trade show being held in New York on Jan. 12-15. We’re at the show expo on Jan. 13-14, and will be featuring four company thought leaders in the highly popular annual Big Idea sessions. Kathryn Howe, retail senior advisor at Cisco, will be discussing one of the […]