Rachael McBrearty

Chief Creative and Group Leader

Cisco Consulting Services

Rachael McBrearty is Chief Creative in Cisco Consulting Services.  As we move into the next phase of the Internet, the Internet of Everything (IoE), organizations need to rethink and redefine the ways they leverage technology to deliver value to consumers, patients and citizens. McBrearty specializes in the design of next-generation customer experiences, using technology to connect customers to employees and to each other, enabling real-time interactions throughout the customer journey. Under her direction, McBrearty’s team has achieved some milestone accomplishments, including the first implementation of a multi-channel remote expert, personalized interactive signage and the development of new retail big data services made possible through IoE technology advances.

Engage Rachael and her team to assist you with your Internet of Everything Strategy and Design. Visit Cisco Consulting.

You can find more information on Cisco Customer Experience on social media:

- Follow Rachael on Twitter @RachaelMcB

- Follow Cisco Customer Experience on Twitter

- Visit Cisco Customer Experience online



January 7, 2015


Creativity: The Secret Sauce for Successful Consultants

2 min read

One of the challenges we’re seeing in business today is the need to re-learn the problem solving process. This need is increasing demand for creativity as a critical competency of the consultant of the future – driven by how businesses capture value harnessing the connectivity and intelligence enabled by the Internet of Everything (IoE).

December 17, 2014


My Internet of Everything Holiday Wish List

3 min read

‘Tis the season to shop and to make resolutions  for the coming year. I’m doing a fair bit of both, inspired by the many Internet of Everything (IoE) products that are popping up everywhere. And while it’s the season of giving, I’m also finding plenty of things I wouldn’t mind getting myself. According to the […]

#InnovateThink Tweet Chat on Friday, June 27 at 10 a.m. PST: Exploring the #FutureOfMobility

1 min read

Innovations in mobility have made it possible for us all to connect from pretty much anywhere in the world, turning wherever we are in to our office. And mobile connections show no signs of slowing. By the end of 2014, the number of mobile-connected devices will exceed the number of people on Earth! As with […]

The Nexus of the Internet of Everything? It’s in the Palm of Your Hand.

3 min read

On a typical day, we hold in our hands a portal to our civilization’s entire trove of information and entertainment — and a window into our finances, our health, and the lives of our friends. Not to mention, the ability to make a purchase anywhere and anytime the whim strikes us. To say that our […]

Lessons from LEGO To Drive “Out-of-the-Box” Thinking

4 min read

Are your Master Builders free to create? Are your Ordinary Builders helping them to execute? And more to the point, are you acting like the evil President Business, hindering innovation, placing talent in silos, and keeping your organization frozen in the past? If so, you may find an unlikely role model in Emmet Brickowski. OK, […]

Turning the Retail Store into a High-Octane Digital Experience

3 min read

Digital innovations have upended many assumptions about the art of buying and selling. But the brick-and-mortar retail store is far from extinct. And while digital technologies continue to disrupt traditional business models, they also present retailers with exciting opportunities to make their stores more immersive, interactive, and, well, digital. Recently, I had the privilege of […]

Girls Among the Geeks: Why Women Should Absolutely Seek Careers in Tech

4 min read

Choosing a career in technology turned out to be one of the best decisions of my life. At one time, however, it seemed counterintuitive to enter such a male-dominated industry. I'm...

February 13, 2014


Cisco Helps Make Brand Loyalty a Slam Dunk for the NBA

2 min read

In a world of digital distractions and shrinking attention spans, brand loyalty and customer engagement often wind up “out of bounds.” But forward-thinking organizations — including the National Basketball Association (NBA) — are using technology to create some exciting new scoring opportunities. One of the keys to establishing brand loyalty lies in enabling an experience […]

January 13, 2014


With IoE and a Smartphone, You Can Shop Like a Superhero

3 min read

Superheroes and their super strengths have long captured our imaginations. And since many of these abilities are normal human traits stretched to a magical extreme, you may well have pictured how your own life would change with super speed, agility, or senses. Today, such daydreams are getting just a bit closer to reality.  And while […]

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