Digital and Social
Predictions and Bias – cannot run away from ’em all!
Forecast. Predict. Tell me the Future. So I can plan how to invest today. So I can be prepared for the worst. Thus flows the investment thesis in Analytics today. The craze of pure Business Intelligence that ran from say 1990 through 2005, was replaced by the need to become Predictive. This wave is now […]
Live #CiscoChat on July 7th for a “Sneak Peek” of Cisco Live 2016
Cisco Live is Cisco’s most important event of the year. A combination of in-person events, online experiences, and virtual engagements on multiple platforms, it unites technology leaders from all over the world to create digital opportunities that fuel both personal and corporate growth. This year, Cisco Live will be held in Las Vegas, NV from […]
How We Took Cisco’s Talent Brand to Snapchat
Snapchat. It’s the new shiny social media platform. It has the most marketing-sought-after age group as it’s primary user base (that would be millennials and Gen Z) and it’s all anyone in social media can talk about. As the social media lead for Cisco’s Talent Brand Team, I know that our team has been talking about it for over a […]
A New Look for Cisco Product Documentation
Did you know this is the first time that the Books and Chapters have received an update in over 10 years? Over 10,000 Books and 150,000 related chapters have been updated with a new, more flexible format. The new design addresses the top pain points voiced by customers and this was further refined and validated […]
Lead Beyond—Accelerating Legendary Women #CiscoChat
The IEEE Women in Engineering International Leadership Conference is designed to inspire and engage, women in engineering. In a field that’s overwhelmingly male, it can be difficult as...
Stop and think: Have we lost sight of marketing strategy in the digital age?
For this blog, I collaborated with two of the UK’s leading experts on marketing strategy: Moira Clark, Professor of Strategic Marketing and Director of the Henley Centre for Customer Management, at Henley Business School, University of Reading and Hugh Wilson, Professor of Strategic Marketing and Director of the Cranfield Customer Management Forum at Cranfield School of […]
WEBINAR: How Gamification Can Build Enduring Community Engagement
How can gamification help to drive ongoing engagement and participation within your online community? As a follow up to a previous gamification case study and blog post, I’d like to update you on the results. When you are managing a community, driving ongoing engagement and understanding program health are CRITICAL. How do you motivate, monitor […]
Happy Anniversary, #CiscoChat!
This month marks the one-year anniversary of our social chat program, #CiscoChat. To date, we’ve had over 2,500 participants to our 35 chats. With a viewership of potentially 144 million impressions, and our hashtag trending nationally several times, we are excited about the level of engagement and attention the program has received. And that forward […]
Marketing in the Digital Age: Trends to Watch in 2016
Remember 1995? That was the year we put ‘e’ in front of everything to signify that it was being done ‘electronically.’ eBusiness, eCRM, and eProcurement were all the rage. Fast forward to 2016 and we’ve dropped the ‘e’ because doing things electronically has become the norm. The same will happen with the term ‘Digital’ Marketing. […]