Digital and Social
Employee Advocacy: Marketing Engine of the Future?
You need to purchase new software on behalf of your company - how do you decide which product/company to choose? You probably go and check out some vendor websites and...
Inbound Marketing: What Comes After the Tipping Point?
“Inbound marketing is more effective than outbound marketing.” Sound like a quote from a recent marketing article? It’s actually a key takeaway from my doctoral thesis, published back in 2008 and entitled, “How Companies Use Customer Insight to Drive Customer Acquisition, Development, and Retention.” No, I’m not Nostradamus, nor do I have a crystal […]
#CiscoChat: The 2015 Cisco Midyear Security Report
The Cisco 2015 Midyear Security Report provides an overview of key threats observed in the first half of 2015, along with insights on current and future trends and advice for organizations that utilize security solutions and services. Coinciding with a theme, The Innovation Dogfight between Attackers and Security Vendors, this year’s report is a clear […]
Which Business Wireless Product is Right For You?
There’s a simple new Wireless Products Selector on Cisco.com that we hope will make it quicker to choose the right wireless product for you. It’s right at the top of our Wireless products page: This leads to a very simple, intuitive tool that guides you to choosing the right wireless access point or wireless LAN controller: Feel free […]
New #SocialRoundup: How New Live-Streaming Video Applications are Changing Views on Content
It’s estimated that nearly three-fourths of the world’s mobile data traffic will be in the form of video content by 2019, with an expected 13-fold increase between 2014...
Cisco.com goes Mobile – One Page at a Time
Did you know Cisco.com gets more than 355.5M visits a year? One out of every 10 visits is from a mobile device and mobile usage is growing. Much of the Cisco website is mobile-friendly, with the new Cisco.com Home page, Product pages, revised Support Home Page, and over 7,800 Model pages. Now we are turning […]
Social Selling: A Sales & Marketing Love Story
For the past year, I’ve worked with Carola van der Linden (Carola van der Linden), Marketing Manager in EMEAR, on Social Selling. I wanted to get her unique perspective on how sales and marketing works together and what marketing can learn from sales. Carola brings not only a deep understanding of how social is used in her region but first […]
Gamification: DevNet Zone at Cisco Live San Diego 2015 Review
Gamification – Does it really motivate your audience to engage, achieve goals and become a more active contributor within your community? Based on our most recent implementation of...
Content Marketing is just another ‘buzzword’!
Buzzwords. There seems to be a new one every year that people fall over themselves trying to get into conversations. Companies pounce on the new word, like a tiger capturing its prey, and set-up ‘Tiger Teams’ to determine how they can embrace the changes afoot that the said word will bring about. And, let’s not […]