Digital and Social

December 14, 2015


The ROI (and Staying Power) of Data Analytics

Much has been written about Data Science and Analytics, but at the end of the day, there is a single reason why Data Analytics has staying power, and continues to attract investment across all industries – and that is its compelling ROI. Yes, industries are awash with a lot of Data, but that is no […]

November 17, 2015


Designing a New Home Page: How Hard Could This Be?

There’s a myth that home pages no longer matter. Here’s the thinking: Most companies and organizations find their digital traffic is now fragmented by their mobile apps, their social presence, and, of course, among hundreds of lower level “side door” pages that visitors find easily via search engines. Why bother with the home page when people are interacting digitally via all […]

November 14, 2015


Cool scrolling web designs in PowerPoint

Yes, I just used “cool” and “PowerPoint” in the same sentence.  In this case I think that’s justified because of a very simple trick you can do to show off long scrolling designs (like most web and mobile pages are today) in corporate PowerPoint (or Keynote, etc) presentations. A challenge we digital design teams face is that PowerPoint and presentation […]

November 11, 2015


Some Solutions Pages

I thought I’d point out some new page designs on that should make it easier to find and understand information about solutions from Cisco. First, there’s the new main Solutions page, which is a one-stop starting point: (Note that we’re trying out different versions of this page, so the version you see may differ […]

November 1, 2015


7 Simple Best Practices for Digital A/B Tests

You might know that many companies run "tests" in their web and mobile experiences, where they'll pit one design, layout, or content set against another. It's a way to see...

October 29, 2015


Social Selling: 5 Myths Busted

“I’m a big fan of the misunderstood, the vilified, the underdog, the breaking of myths.” –Dominic Monaghan We all do it. We get a preconceived notion in our heads and it becomes the truth. Here at Cisco we believe deeply in omni-channel customer communication and social engagement, but sometimes we need to do a reality […]

October 28, 2015

DIGITAL AND SOCIAL phasing out support of some old browsers

All good things come to an end, and on we’re planning to retire our active support of some old desktop browsers in the new year. Specifically, we’ll be stopping active support of Internet Explorer versions 8 and 9.  These browsers almost qualify and Internet antiques, having been launched in 2009 and 2011 respectively. They […]

October 28, 2015


Top 3 Reasons for Integrating Video Now

Just about everyone today knows the power of social video; however, some do not know how to articulate the top reasons why marketers should incorporate video into our marketing campaigns. I have combined my 15 years of experience in marketing, communications, e-commerce and social media management with degrees in Videography and Public relations to compose […]

October 26, 2015


6 Tips for Creating a Successful Blog Strategy

Blogs can be tricky. They are a great asset until you realize you haven’t posted in a week. Or, one day you wake up and there are 13 blogs you have to review and approve. An essential component to any social media strategy at a company is a good blog program. We have an open blogging […]