Digital and Social
Designing a New Home Page: How Hard Could This Be?
There’s a myth that home pages no longer matter. Here’s the thinking: Most companies and organizations find their digital traffic is now fragmented by their mobile apps, their social presence, and, of course, among hundreds of lower level “side door” pages that visitors find easily via search engines. Why bother with the home page when people are interacting digitally via all […]
Cool scrolling web designs in PowerPoint
Yes, I just used “cool” and “PowerPoint” in the same sentence. In this case I think that’s justified because of a very simple trick you can do to show off long scrolling designs (like most web and mobile pages are today) in corporate PowerPoint (or Keynote, etc) presentations. A challenge we digital design teams face is that PowerPoint and presentation […]
Some Solutions Pages
I thought I’d point out some new page designs on Cisco.com that should make it easier to find and understand information about solutions from Cisco. First, there’s the new main Solutions page, which is a one-stop starting point: (Note that we’re trying out different versions of this page, so the version you see may differ […]
7 Simple Best Practices for Digital A/B Tests
You might know that many companies run "tests" in their web and mobile experiences, where they'll pit one design, layout, or content set against another. It's a way to see...
Social Selling: 5 Myths Busted
“I’m a big fan of the misunderstood, the vilified, the underdog, the breaking of myths.” –Dominic Monaghan We all do it. We get a preconceived notion in our heads and it becomes the truth. Here at Cisco we believe deeply in omni-channel customer communication and social engagement, but sometimes we need to do a reality […]
Cisco.com phasing out support of some old browsers
All good things come to an end, and on Cisco.com we’re planning to retire our active support of some old desktop browsers in the new year. Specifically, we’ll be stopping active support of Internet Explorer versions 8 and 9. These browsers almost qualify and Internet antiques, having been launched in 2009 and 2011 respectively. They […]
Top 3 Reasons for Integrating Video Now
Just about everyone today knows the power of social video; however, some do not know how to articulate the top reasons why marketers should incorporate video into our marketing campaigns. I have combined my 15 years of experience in marketing, communications, e-commerce and social media management with degrees in Videography and Public relations to compose […]
6 Tips for Creating a Successful Blog Strategy
Blogs can be tricky. They are a great asset until you realize you haven’t posted in a week. Or, one day you wake up and there are 13 blogs you have to review and approve. An essential component to any social media strategy at a company is a good blog program. We have an open blogging […]
Twitter Polls Are Coming!
You may have heard the news coming in from Twitter this week… Cisco Data Center, @CiscoDC, received the opportunity to be one of the first Twitter handles to have the polling enabled on to our account. (Yes, we do feel special too). Here at Cisco, we are excited to test the feature so we conducted our first poll […]