Bryan Bedford

Global Lead: CX Partner GTM & Head, Sports & Entertainment Partner GTM

Global Partner Organization

For over 25 years, Bryan Bedford has played a role in the transformation of consumer, content, and technology industries around the world. Throughout his career he has helped launch and scale industry-changing technologies and services in high-growth areas including mobility, content, and customer experience. Bedford is an active contributor on Twitter (@Bryan_Bedford) and an expert industry speaker discussing tech, media, retail, sports, and the future of customer experience as often as he can. In his current position with Cisco, Bedford leads a team within Cisco’s Global Partner Organization that is focused on driving Cisco’s Customer Experience (CX) portfolio and its Sports & Entertainment business through its channel and business partners. Bedford’s team guides Cisco partners to achieve more effective execution of CX across all of Cisco’s business, including areas like Intent-Based Networking, Data Center and IoT. Bedford joined Cisco in 2011 and spent his first 7 years with the company as Global Industry Lead for Sports, Retail & Media. During his tenure as Global Industry Lead, he served as a member on the executive steering boards for the sports, retail, and media industries inside Cisco. Before joining the team at Cisco, Bedford was Vice President of Sales & Business Development at XOS Digital (now Catapult) after serving as Director of Sales & Business Development for the company. In both roles at XOS Digital, Bedford focused on customer experience and services within the sports and media industries. All facets of external business development for XOS Digital, including forging strategic go-to-market partnerships and working with nearly every major professional and college sports program throughout North America, fell under Bedford’s direction. His time at XOS Digital was marked by record revenue growth, expansion of the sales and marketing motion, net-new product and solution launches, and growth of profitability. Prior to joining XOS Digital, Bedford was groomed in the sports world and spent time working for three sports teams in various roles (Sales, Coaching, Marketing) over a 7-year period including time on staff at TCU (Texas Christian University), Southern Nazarene University, and with the Oklahoma RedHawks Baseball Club. Bedford also serves as CEO & Managing Director of The Bedford Agency, a College Sports Recruiting Company. Bedford earned his Master’s Degree from the University of Central Oklahoma and his Bachelor of Science degree from Southern Nazarene University in Bethany. Bedford resides in Oklahoma City, OK and is married to his wife Desiree’ and has two daughters Tessa (18) and Sadie (13).


January 9, 2019


NRF 2019 preview: How Cisco and its partner ecosystem are changing the Retail Industry!

Here are insights on what you can expect inside our booth at NRF 2019 from our partner ecosystem of our 20+ partners and how all this together is changing retail.

December 3, 2018


Excitement, Enablement and Encouragement for our Partners in Retail

Here are a few opportunities and tools to help make our partners more successful when it comes to Retail.

November 26, 2018


Expand your media business with IP Fabric for Media training

Our goal is to equip professionals with the right skills and expertise to addressing the IP skills gap in the broadcast space.

October 31, 2018


Building a Next-Generation Broadcast Engineering Team

Cisco’s IP Fabric for Media training is designed to help your engineers gain these invaluable skills. It’s a critical step to ensure you’re getting the most out of your technology investments.

September 14, 2018


The Power of the Partner Ecosystem in our Consumer and Content Industries!

When your customers expect you to provide them a fully functional “car” with the best transmission (or “systems”) in the industry: Multi-partner engagement is here to help.

September 7, 2018


IBC 2018: How Cisco and its partners are driving Innovation and Scale in Media!

I remember when I was a kid being blessed to be able to go to the Circus. The entertainers were amazing and the clowns, well not so much! One thing...

June 26, 2018


Digital Transformation in Retail, how Cisco and its Partner Ecosystem are transforming the Cisco Store!

The future of retail is now inside of Cisco. See how Cisco and its partner ecosystem transformed the Cisco Store.

June 9, 2018


Partnering through changes in the Media Industry

Change is a word that to some sparks curiosity, uncomfortableness, anxiety and opportunity. That change happens a lot in the life, technology industry, families you name it , see how Cisco is changing the Media and Entertainment industry through the move to IP.

June 5, 2018


The Impact of Cisco’s Partner Ecosystem in the Sports and Entertainment Industry

See first hand the Impact that Cisco's Partner Ecosystem is having on the Sports and Entertainment Industry.