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Bryan Bedford

Head of IoT (Verticals) Partner GTM & OT Supplier Route to Market

Global Partner Organization

For over 25 years, Bryan Bedford has been transforming consumer, content and technology industries around the world. Throughout his career in the IT, services, sports, media, and retail technology, Bedford has launched & scaled industry-changing technologies and services in high growth businesses’ including mobile, content and customer experience focused areas. Bedford is also very active as an industry speaker and communicator on Twitter (@Bryan_Bedford) discussing tech, media, retail, sports, the future of customer experience as often as he can. In his current position with Cisco Systems, a blue-chip technology firm, Bedford serves as Head of IoT (Verticals) Partner GTM & OT Supplier RTM. Bedford’s team drives innovation, enablement, new offers and drives the programmatic scaling efforts for the Cisco Partner Community for IoT and is helping to incubate a new Route to Market focused on Operational Technology (OT) Suppliers to address new industries and new buying centers. Bedford joined Cisco in 2011, serving as the Global Industry lead for Sports, Retail & Media for the first 7 years at Cisco including time serving as a member of the executive steering boards for Sports, Retail and Media industries inside and outside of Cisco. Before joining the team at Cisco, Bedford served as XOS Digital's Vice President of Sales & Business Development and before that Director of Sales & Business Development both roles focused on Customer Experience & Services within the Sports & Media industries. Under Bedford’s direction XOS Digital, a leading software, analysis and services company focused on the Sports, Media & Entertainment market, Bedford spearheaded all facets of external business development for the firm including forging strategic “go-to-market” partnerships with major manufactures, technology companies and industry leaders including working with nearly every major professional and college sports program throughout North America. Bedford’s time at XOS Digital included record revenue growth, expansion of the sales/marketing force, net new product/solution launches and drive towards additional profitability. Prior to joining XOS Digital, Bedford was groomed in the sports world and spent time working for three sports teams in various roles (Sales, Coaching, Marketing) over a 7-year period including time on staff at TCU (Texas Christian University), Southern Nazarene University, and for the Oklahoma RedHawks Baseball Club. Bedford also serves as CEO & Managing Director of The Bedford Agency, a College Sports Recruiting Company. Bedford earned his Master’s Degree from the University of Central Oklahoma and his Bachelor of Science degree from Southern Nazarene University in Bethany. Bedford resides in Oklahoma City, OK and is married to his wife Desiree’ and has two daughters Tessa (18) and Sadie (13).

Articles

August 7, 2019

PARTNER

Back to (school) basics for our partners with Cisco’s CX Portfolio

2 min read

Cisco’s Customer Experience transformation is focused on our future portfolio. We are bringing our Partners along in that journey by investing resources to enable and enhance Partner sales support, tools and programs.

May 31, 2019

PARTNER

Digital Transformation in Retail on display at Cisco Live US!

2 min read

The pace of change in retail isn’t stopping. Cisco and its partner ecosystem is perfectly equipped to solve for the industry and will be at Cisco Live in San Diego!

Cisco Shows Commitment to the Media Industry, Wins “Best in Show” Award

2 min read

This week’s NAB Show (National Association of Broadcasters) will go down as a smashing success for Cisco thanks to innovation, leadership, training and partnerships. 

Straight Talk About the IP Transition in Media

4 min read

By now it’s clear that IP-based technologies are threading into the media supply chain with alacrity, whether we’re talking about content ingest, signal processing, or distribution.

NAB 2019: How Balance Matters in Media and Entertainment

3 min read

I think this will be my 15th or so NAB, and each year it’s both exciting and intriguing to see the Media & Entertainment industry shift, pivot and evolve.

March 12, 2019

PARTNER

Digital Transformation: How Cisco and our Partner Ecosystem are driving Innovation in Sports!

3 min read

March is an awesome time to be a sports fan! We are seeing change and digital transformation happen in the entire Sports & Entertainment industry.

February 13, 2019

SP360: SERVICE PROVIDER

Digital Transformation: Lessons Learned at Cisco’s Media and Entertainment Industry Roundtable

3 min read

Recently I had the great opportunity to host and moderate Cisco's most recent Media Roundtable in Barcelona, Spain.  During this event we had representation from some of the leading European Media organizations and partners.

January 9, 2019

PARTNER

NRF 2019 preview: How Cisco and its partner ecosystem are changing the Retail Industry!

3 min read

Here are insights on what you can expect inside our booth at NRF 2019 from our partner ecosystem of our 20+ partners and how all this together is changing retail.

November 26, 2018

PARTNER

Expand your media business with IP Fabric for Media training

2 min read

Our goal is to equip professionals with the right skills and expertise to addressing the IP skills gap in the broadcast space.

October 31, 2018

SP360: SERVICE PROVIDER

Building a Next-Generation Broadcast Engineering Team

2 min read

Cisco’s IP Fabric for Media training is designed to help your engineers gain these invaluable skills. It’s a critical step to ensure you’re getting the most out of your technology investments.

September 14, 2018

PARTNER

The Power of the Partner Ecosystem in our Consumer and Content Industries!

2 min read

When your customers expect you to provide them a fully functional “car” with the best transmission (or “systems”) in the industry: Multi-partner engagement is here to help.

December 3, 2018

PARTNER

Excitement, Enablement and Encouragement for our Partners in Retail

2 min read

Here are a few opportunities and tools to help make our partners more successful when it comes to Retail.

September 7, 2018

PARTNER

IBC 2018: How Cisco and its partners are driving Innovation and Scale in Media!

3 min read

I remember when I was a kid being blessed to be able to go to the Circus. The entertainers were amazing and the clowns, well not so much! One thing...

June 26, 2018

PARTNER

Digital Transformation in Retail, how Cisco and its Partner Ecosystem are transforming the Cisco Store!

3 min read

The future of retail is now inside of Cisco. See how Cisco and its partner ecosystem transformed the Cisco Store.

June 5, 2018

PARTNER

The Impact of Cisco’s Partner Ecosystem in the Sports and Entertainment Industry

3 min read

See first hand the Impact that Cisco's Partner Ecosystem is having on the Sports and Entertainment Industry.

June 9, 2018

PARTNER

Partnering through changes in the Media Industry

4 min read

Change is a word that to some sparks curiosity, uncomfortableness, anxiety and opportunity. That change happens a lot in the life, technology industry, families you name it , see how Cisco is changing the Media and Entertainment industry through the move to IP.

April 30, 2018

PARTNER

Partner Practice Building in Retail

1 min read

Bryan Bedford addresses a common question question he receives about how Cisco works in industries.

April 4, 2018

PARTNER

Industrializing the Cisco Media Partner Ecosystem

5 min read

Read how Cisco is industrializing the Media Partner Ecosystem and Channel partners with new programs, new ISV partners, new authorizations and much more.

March 20, 2018

PARTNER

Retail Industry, the NOW opportunity for our Partners!

2 min read

Retail as an industry is going through a massive digital transformation. Bryan Bedford dives into what the opportunity is for Cisco partners.

March 13, 2018

PARTNER

Sports & Entertainment Sales Plays and the impact for our Channel Partners

3 min read

Bryan Bedford shares takeaways from his partner-focused Sports & Entertainment webinar around digital transformation.

January 11, 2018

PARTNER

NRF 2018: The Power of the Cisco Partner Ecosystem Inside the Toy Box!

3 min read

This week, at the 2018 National Retail Federation show we will address this digital disruption concept by creating our own toy store as Cisco and its partner ecosystem presents the ToyBox , a fully functional retail store enabled through a variety of technologies located at booth 2052 inside the Javits Center in New York City.

December 6, 2017

PARTNER

Coaching our Channel to Success in the Sports, Retail & Hospitality Industries!

3 min read

Before talking to our channel partners about the retail, hospitality, sports and entertainment industries, we are sure to be clear on the latest industry trends, market research, and data.

September 14, 2017

SP360: SERVICE PROVIDER

IBC 2017: On Making Deposits into the Broadcast/Media Ecosystem

3 min read

The technology trend that is the progression of broadcast/media creators along the continuum to all-IP (Internet Protocol) operation is well past the “incubation” stage, and somewhere between a walk and a jog. See what I mean by that.

The power of working with IP in a LIVE environment with EVS and Cisco!

2 min read

“Live” events are the holy-grail in media and entertainment. Read how Cisco and EVS are partnering to deliver 78 hours of broadcast content via Cisco's IP Fabric for Media Solution combined with EVS' BCIP broadcast controller.

Dear NAB Attendees: The Power of Cisco+Channel Accrues to YOU

3 min read

Truth is truth, and our channels (new and old) are huge and wide. Channels don’t make for an entire ecosystem, obviously, but they’re one of the assets we bring to the table — in a way few others can.