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There’s been a shift in B2B, where customers now expect B2C experience. They don’t want to feel a difference between the experiences they have on their personal devices and the apps they use for work. They want technology to be magically everywhere, but unobtrusive. It just needs to work without thinking about it.

Before talking to our channel partners about the retail, hospitality, sports and entertainment industries, we are sure to be clear on the latest industry trends, market research, and data.