Bryan Bedford

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At Cisco, we work with a team mentality, and my new team exemplifies this by supporting Customer Experience (CX) and Partner GTM with a new CX Support Services Playbook for Partners.

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Cisco’s Customer Experience transformation is focused on our future portfolio. We are bringing our Partners along in that journey by investing resources to enable and enhance Partner sales support, tools and programs.

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The pace of change in retail isn’t stopping. Cisco and its partner ecosystem is perfectly equipped to solve for the industry and will be at Cisco Live in San Diego!

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This week’s NAB Show (National Association of Broadcasters) will go down as a smashing success for Cisco thanks to innovation, leadership, training and partnerships. 

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By now it’s clear that IP-based technologies are threading into the media supply chain with alacrity, whether we’re talking about content ingest, signal processing, or distribution.

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I think this will be my 15th or so NAB, and each year it’s both exciting and intriguing to see the Media & Entertainment industry shift, pivot and evolve.

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March is an awesome time to be a sports fan! We are seeing change and digital transformation happen in the entire Sports & Entertainment industry.

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Recently I had the great opportunity to host and moderate Cisco's most recent Media Roundtable in Barcelona, Spain.  During this event we had representation from some of the leading European Media organizations and partners.

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Here are insights on what you can expect inside our booth at NRF 2019 from our partner ecosystem of our 20+ partners and how all this together is changing retail.

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Our goal is to equip professionals with the right skills and expertise to addressing the IP skills gap in the broadcast space.

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Cisco’s IP Fabric for Media training is designed to help your engineers gain these invaluable skills. It’s a critical step to ensure you’re getting the most out of your technology investments.

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When your customers expect you to provide them a fully functional “car” with the best transmission (or “systems”) in the industry: Multi-partner engagement is here to help.

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Here are a few opportunities and tools to help make our partners more successful when it comes to Retail.

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I remember when I was a kid being blessed to be able to go to the Circus. The entertainers were amazing and the clowns, well not so much! One thing...

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The future of retail is now inside of Cisco. See how Cisco and its partner ecosystem transformed the Cisco Store.

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See first hand the Impact that Cisco's Partner Ecosystem is having on the Sports and Entertainment Industry.

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Change is a word that to some sparks curiosity, uncomfortableness, anxiety and opportunity. That change happens a lot in the life, technology industry, families you name it , see how Cisco is changing the Media and Entertainment industry through the move to IP.

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Bryan Bedford addresses a common question question he receives about how Cisco works in industries.

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Read how Cisco is industrializing the Media Partner Ecosystem and Channel partners with new programs, new ISV partners, new authorizations and much more.

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Retail as an industry is going through a massive digital transformation. Bryan Bedford dives into what the opportunity is for Cisco partners.

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Bryan Bedford shares takeaways from his partner-focused Sports & Entertainment webinar around digital transformation.

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This week, at the 2018 National Retail Federation show we will address this digital disruption concept by creating our own toy store as Cisco and its partner ecosystem presents the ToyBox , a fully functional retail store enabled through a variety of technologies located at booth 2052 inside the Javits Center in New York City.

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Before talking to our channel partners about the retail, hospitality, sports and entertainment industries, we are sure to be clear on the latest industry trends, market research, and data.

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The technology trend that is the progression of broadcast/media creators along the continuum to all-IP (Internet Protocol) operation is well past the “incubation” stage, and somewhere between a walk and a jog. See what I mean by that.

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“Live” events are the holy-grail in media and entertainment. Read how Cisco and EVS are partnering to deliver 78 hours of broadcast content via Cisco's IP Fabric for Media Solution combined with EVS' BCIP broadcast controller.

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Truth is truth, and our channels (new and old) are huge and wide. Channels don’t make for an entire ecosystem, obviously, but they’re one of the assets we bring to the table — in a way few others can.