measurement

November 6, 2017

EXECUTIVE PLATFORM

Creating Digital Leaders Who Thrive in a World of Exponentially Accelerating Change

2 min read

Thriving in a digital world requires agility. To bring this concept to life, members of my team created a Digital Business Agility (DBA) framework.

November 27, 2013

DIGITAL AND SOCIAL

2014 Digital and Social Media Trends Twitter Chat Recap

1 min read

Thank you to everyone that participated in the Let’s Chat! #Ciscosmt Series 2014 Digital and Social Media Trends Twitter chat. What a lively discussion and a special thanks...

October 9, 2013

DIGITAL AND SOCIAL

What Advocacy and My Yoga Pants Have in Common

3 min read

I have been getting a lot of questions about advocacy so I want to take a few minutes to share my thoughts. I often hear people use the terms “influencers” and “advocates” interchangeably. While there are similarities between these two groups, in my opinion they’re not necessarily one and the same. You may have a […]

October 1, 2013

DIGITAL AND SOCIAL

Social Media Measurement Twitter Chat Recap

2 min read

Can there ever be enough discussion around “social media measurement”? While I joke as part of the opening of this post, it is a topic that we’ll continue to explore in upcoming #Ciscosmt activities. And as a follow up to my recent “Decoding Social Media Measurement” post, last Thursday Charlie Treadwell, Manager, Digital and Social […]

September 24, 2013

DIGITAL AND SOCIAL

A Chapter from My Unwritten Book: Social Media Planning (Part 2)

1 min read

Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this list complete so please feel free to add your two cents in the Comment box below. The more we share, the more we can influence how […]

September 9, 2013

DIGITAL AND SOCIAL

Decoding Social Media Measurement

2 min read

Have you ever felt like measuring social media was like a trying to crack a secret code? Sometimes it’s difficult to figure out what data is important to measure out of all the information we are receiving. And as social media continues to become more of the way business is conducted, I’ve seen a shift […]