Location-based services have been getting a lot of attention lately and people are increasingly curious about how Wi-Fi and beacons play together in the hot space that is indoor location technology. In my last blog I reviewed how beacons work and how to differentiate when to use Wi-Fi and beacons. There’ve been some great questions about beacon technology and how it complements Cisco’s location-based Connected Mobile Experiences (CMX) solution, so I want to follow up on these topics with everyone.
What types of beacons are there?
Generally, there are two different classes of beacons: transmit only and backhaul enabled.
Transmit only beacons are exactly as they sound – they simply transmit information to anyone that is capable of hearing (bluetooth enabled smartphones). They do not receive or pass any data or information upstream.
Apple’s iBeacon is the best example of this type of BLE beacon. You can think of them like the navigational beacons used by airplanes when on approach to major airports. The beacon doesn’t even know the plane is there, but the plane is aware of the beacon and knows where the beacon is allowing it to take the correct action. Same is true for smartphones and transmit only beacons like iBeacon – the intelligence is located in the mobile application which must recognize the beacon and take appropriate action.
Backhaul enabled beacons generally include a Wi-Fi chipset for either management or data capabilities. Some backhaul enabled beacons are USB enabled and take advantage of whatever connectivity exists within the PC they are connected. Read More »
Tags: access, analytics, Apple, beacon, BLE, bluetooth, byod, Cisco, cmx, consumer, customer, deployment, device, dimension, Enterprise, GPS, granular, Guest, healthcare, ibeacon, indoor, Indoor location, IT, lbs, line-of-business, location, location based services, marketing, mobility, mse, network, operation, productive, productivity, proximity, retail, sales, tag, technology, track, tracking, wi-fi, wifi, wireless, wlan
Tomorrow’s a special #WirelessWednesday, hats off to the folks working hard at Tech Field Day for kicking off the SEVENTH installment of Wireless Field Day. It’s an exciting time for the industry to give the delegates and the world wide web of Wi-Fi enthusiasts a glimpse behind the scenes of some of the latest technologies, and we are ready to put on a show.
This year, Cisco will host Wireless Field Day 7 delegates at the Cisco Meraki San Francisco office this Friday.
We will be spending 2 hours discussing the forefront of Wireless technology with Cisco thought leaders. Here is a sneak peek of what will be covered.
- Latest updates on the Cisco Meraki MR product line.
- Deep dive into the Cisco Meraki traffic analytics algorithm; how it works and how it scales for large deployments.
- Deep dives into MU-MIMO and RX-SOP; what they are and how they work
- Discussion on 802.11ac and where it’s going.
The show will start at 9:30am PST. We’ll be on Twitter with #WFD7 and streamed live on the TechFieldDay website. Tune in Friday to hear updates on the future of wireless networking.
Tags: #80211ac, #WFD7, #wirelesswednesday, airtight, aruba, avaya, Cisco, Extreme, Fluke, Industry, meraki, network, networking, tech field day, techfieldday, technology, wi-fi, wifi, wild packets, wildpackets, wireless
Mobile World Congress (MWC) 2014 was the largest mobile industry exhibition in the world, where over 1800 companies showcased and launched their latest products and services. This event was visited by over 85,000 attendees from over 200 countries around the world, to learn, network, inspire and innovate. Providing them seamless and robust data network was the first priority. GSMA , Fira de Gran Via and Cisco took this challenge to provide them next generation Wi-Fi experience with seamless connectivity and onboarding using Hotspot 2.0 service on the top of baseline free Wi-Fi service.
Hassle and risk are the two key factors involved in connecting free public Wi-Fi. When you are traveling in the different countries, you get off the plane and turn on your cell phone… and within few seconds you get connected to the cellular network. There is no need to search for a suitable network manually (hoping it’s not rigged by a hacker), then enter long password or credit card details to pay for the service. But unfortunately connecting to Wi-Fi is not that simple. Hotspot 2.0 Service addresses these problems by automatic network discovery and selection, seamless network access and secured authentication for the Passpoint certified devices.
Fira Gran Via, Barcelona, the venue of MWC 2014 is a massive 280,000 meters2 (Three Million Square Feet) facility with 8 grand exhibition halls, conference rooms, multiple outdoor areas and restaurants. Read More »
Tags: #MWC14, barcelona, cell, cell phone, cellular, cellular network, Cisco, connectivity, data, device, experience, fira de gran via, GSMA, HDX, high density, Hotspot, HS2.0, mobile, mobile world congress, mwc, network, onboarding, Passpoint, public, seamless, technology, wi-fi, wifi, wireless
As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development alike.
And as advances in Wi-Fi promise increasing location precision and beacons promise pinpoint location based services, the future appears to be smooth sailing, right?
Well, not exactly.
Tracking the position of mobile devices accurately and correlating to personal data has been one of the most sought after Big Data objectives. And not just for retailers — the potential wealth of business value from data has drawn piqued interest across nearly all industries.
Yet in the real world, issues arise from both technology challenges and privacy concerns alike.
Technology challenges include:
- Typical Wi-Fi accuracies in the 7-to-10 meter range (though Angle of Arrival and improved location analytics promise dramatic improvements)
- Infrequent mobile device probing to conserve battery power
- Interference from metal shelves & fixtures, water in products (and people!)
Privacy qualms speak to the heart of transformation in the Internet of Everything (IoE) age. IoE, after all, is the explosion of network connections among people, process, data, and things — and promises to be one of the most impactful periods of change in our history. And the people element is in some ways the whole point — to make our lives better, healthier, more efficient, and so forth. But the people issues will be just as challenging as those that arise around technology. Read More »
Tags: analytics, beacons, Big Data, business, cmx, data, devices, EMSP, experiences, interference, lbs, location, location based services, mobile, mse, privacy, probing, product, retail, retailers, shopper, shopping, technology, value, wi-fi, wifi
Every year a new attendance record is set at Mobile World Congress by networkers participating from over 200 countries across the globe. This grand attendance of industry-defining vendors, technology enthusiasts and exhibitors triggers an explosive growth in the number of Wi-Fi capable devices being brought to the event. For MWC 2014, Cisco partnered with Fira Gran Via and GSMA to pull off one of the most successful high density Wi-Fi network deployments in the history of global tech events. This blog kicks off a series to provide a glimpse of behind the network, into the design stages, and the course of actions undertaken to implement a robust high density wireless network which served more than 22,000 concurrently connected unique devices and a total of 80,880 devices throughout the event. Full details in whitepaper here.
Setting the Scene
Divided into eight massive exhibition halls, Fira Gran Via covers around 3 million square feet (280,000 square meters) of area which also includes outdoor areas, restaurants, conference rooms, network lounges and a continuous elevated walkway flowing through the entire venue. Higher the environmental complexity, the more fun and challenging it is to achieve the right wireless design for a pervasive network that meets all the needs.
An aerial view of Mobile World Congress 2014 arena at Fira Gran Via, Barcelona
Generally, the physical design of large convention and exhibition halls bear an impish knack of unfavorable conditions for a ubiquitous high density Wi-Fi network, owing mostly to the lofty ceiling heights and construction components. Read More »
Tags: 2.4 GHz, access point, antenna, antennas, AP, architect, barcelona, beamforming, cell isolation, cleanair, ClientLink, convention center, coverage, deployment, design, device, event, fira gran via, GHz, hardware, HD, HDX, high density, infrastructure, interference, management, mobile, mobile world congress, mobility, mwc, network, networking, radio resource management, rf, RRM, rx-sop, site survey, site visit, tech, technology, venue, wi-fi, wifi, wireless