It’s not really a secret – video is hot and trending, both as a marketing tool and new, modern communication medium. Just check out the facts:
- 93% of marketers use video for marketing activities
- Video is the top 3 most effective social media tactic
- Using “video” in your email subject line will increase open rates by 19% and click throughs by 65%
That’s pretty compelling right?
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Tags: Cisco Cloud Services, cloud, marketing, video
By the end of this year, Gartner predicts 1 of 4 cloud service providers (CSPs) will no longer be in business due to consolidation or lack of funding. Based on the explosive growth of cloud use, you are likely using SaaS to support business critical functions and IaaS compute or storage services from the cloud. What happens if that SaaS or IaaS cloud vendor isn’t there tomorrow?
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Tags: Cisco Cloud Services, Cloud Consumption, Cloud Consumption Services, Cloud Management, cloud risks, Public Cloud
One of the many great attributes of Connected Mobile Experiences (CMX ) is that it offers a rich location analytics solution. With advanced capabilities like Path Analysis and Correlation, zone-based reporting relies on a minimum of three or more access points which seamlessly detect and report the received signal strength (RSSI) of a client. In simplistic terms we can say that CMX triangulates the location of a client.
Unfortunately (and realistically) not all venues are equipped with 3 APs. Many of our customers, have a large number of satellite offices . Imagine a popular coffee chains or even well known financial institution, who have small branch offices or stores spread across the country. They too need insights into their customer’s behavior, even if they don’t have multiple AP’s
To address the needs of businesses with smaller sites and wireless deployments not designed for location accuracy, we’ve developed Quick Look Analytics, which provides priceless customer insights for businesses like those very coffee shops and financial institutions, earlier mentioned.
There are numerous facets of Quick Look Analytics, here are a few of my favorites:
- The Banner visually shares how effectively the business is performing and reaching targets. It provides, if you will, a sort of Key Performance Indicators.
- Key Insights provides a clear look into business peak hours, days, weeks, and months.
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Tags: Cisco Cloud Services, Cisco Mobility, cmx, connected mobile experiences, mobility services engine, mse, Quick Look Analytics
Reducing costs remains amongst the top reasons why organizations use public cloud services. However, when calculating the costs of public cloud services organizations need to look well beyond the license fees and billed costs.
With Cisco Cloud Consumption Services, we have worked with numerous customers to discover their public cloud usage and analyze cloud spend. At Cisco Live Milan, taking place January 26-30, we are sharing public cloud spending trends with our customers. We have found that the hidden or soft costs of public cloud services can be four to eight times higher than visible costs. These soft costs fall in three areas and include business risk, network and security costs, as well as cloud operations and integration.
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Tags: Cisco Cloud Services, Cloud Consumption, Cloud Costs, Cloud Management, cloud risks, Cloud Spend, Public Cloud
As enterprise cloud use extends to public, private, and hybrid clouds, CIOs and IT leaders are realizing the need to evolve their IT business model to become enterprise cloud service brokerage (CSBs).
Cisco’s Scott Clark recently discussed the value of this new business approach for IT and highlighted that by adopting this approach IT can “provide the right private, hybrid or public cloud service, at the right time, and at the right cost.”
Most organizations are lagging behind in overhaul their business model and evolve into a CSB. Ovum came out with a report citing that only 50% of organizations participating had a cloud strategy in place and “only one-third or less of respondents said they have [cloud] governance, integration, or compliance strategies.” Read More »
Tags: Cisco Cloud Services, cloud, Cloud Consumption, Cloud Management, cloud service brokers, cloud services, Hybrid Cloud