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Cisco’s Server Momentum: A Thank-You To Partners

It’s been four years since Cisco officially introduced the Unified Computing System (UCS) and began the challenge of convincing the industry – and the channel – that we were serious about being a server player and serious about making a difference in the data center.

We all heard the naysayers at first, and especially our competitors, saying: “Cisco?  Servers?  What does a networking company know about servers?” We had our work cut out for us.

Today we’re proud to have a number of industry accolades for Cisco’s data center strategy behind UCS, and a continued and growing partnership with a range of channel allies building ecosystem-based solutions around UCS. Just look at how much this community has grown:3,000 partners actively selling UCS Solutions and more than 20,000 end customers. Partners are building software solutions using the UCS developer tools we’ve provided, and major strategic allies like VCE, NetApp and Hitachi are winning in the data center with our combined technology and solutions. Read More »

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Cisco Brings Home 3 #PRWeekAwards, aka “The PR Oscars”

March 8, 2013 at 12:03 pm PST

“Never get hard work confused with results.” – John Chambers, Cisco Chairman and CEO

Last night in New York City, the Cisco PR team won three of the most prestigious awards in the Public Relations industry at PRWeek’s PR Awards. We won the corporate branding campaign of the year, the In-House PR team of the year, and the overall PR campaign of the year (this is the overall winner of the other winning campaigns). Thank you PRWeek and all the judges for the recognition.

David McCulloch and I co-lead this great team and we couldn’t be more proud of this team recognition (and, we, of course, have to give much credit and guidance to our great boss, Karen Tillman, VP and Chief Communication Officer at Cisco – PRWeek PR Professional of the Year Honorable Mention). We also entered the corporate campaign of the year with our agency partners Text100 and Brunswick and, clearly, they get their due credit for helping us on our PR journey.

What is the definition of Public Relations? The Cisco PR team took a crack at defining PR and came up with this:

“Public Relations is knowing what to say; when to say it; how to say it; where to say it; whom to say it to, to promote and protect the client’s reputation.”

Read More »

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Cisco Support Community Wins Stevie Award for Innovation in Customer Service

March 5, 2013 at 8:18 am PST

a2The Stevie Awards for Sales & Customer Service are part of an international competition designed to recognize excellence in disciplines that are crucial for business success. Organizations of all sizes from all over the world altogether entered over 1,100 entries for this year’s competition. Recently, winners of the 7th Annual Stevie Awards were unveiled at a gala ceremony held in Las Vegas, NV.

Among the lucky champions was the Cisco Support Community (CSC), which was awarded within the “Innovation in Customer Service – Computer Services & Software” category for its innovative web platforms and customer service offerings. Known for its creativity and high business impact, the community strives to leverage its software-enabled community capabilities, social media, mobile technology and open APIs to redefine the future of services. Their efforts have not only resulted in over $200 million a year in cost savings for Cisco through case deflection but also accelerated design and architecture with key partners.

Congratulations to the team and all 2013 Stevie Award winners for their commendable achievements!

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Cisco Sponsors DoGooder Awards to Recognize Videos that Inspire Social Change

March 5, 2013 at 7:00 am PST

Today, many people and organizations use video to create real impact for social causes.

Meanwhile, the prevalence of video in our everyday lives is growing by the minute. A February 2013 report by Cisco indicates that video accounted for more than half of all mobile traffic for the first time in 2012. It is expected to account for two-thirds by 2017.

We are holding the potential to change the world in the palms of our hands.

To recognize those who are taking advantage of the power video has to multiply impact on people, communities, and the planet, Cisco Corporate Social Responsibility (CSR) is supporting the 2013 DoGooder Video Awards.

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“The Network:” Cisco’s Technology Newsroom Garners Industry Awards

February 27, 2013 at 6:36 pm PST

Yesterday, “The Network: Cisco’s Technology News Site” was honored by Ragan PR Daily as “Best Online Newsroom.”  (Great .gif of Sandra Bullock on this page as well, by the way!)

And, last month, we received the Grand Prize from Bulldog Reporter 2012 Bulldog Digital/Social PR Awards for “The Network.”  I also talked to Richard Carufel, Editor of the Daily ‘Dog about “The Network” and offered some thoughts for our approach to brand journalism, online newsrooms and offering value to your audience.

Certainly, recognition is extremely nice and we all want some form of this in our lives. The Social Media Communications team at Cisco* is  honored and humbled by these awards and add them to a handful of other great honors over the past few years.

First, thank you, Ragan PR Daily. Thank you, Bulldog Reporter. Thank you, American Business Awards (The Stevie). Thank you, PR News People Awards. But, mostly, thank you, audience.

Why did we get these awards?  In a word: innovation.

Let me count the ways that (imho) we innovate on “The Network” and are continuing to innovate:

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