This year’s Marketing Velocity 2017 event has concluded, but one of the highlights was awarding our partners for their incredible work. We recognized seven partners for how they used digital, social and omnichannel approaches in their marketing campaigns. From multi-touch approaches to blending traditional with digital, they see the value of digital marketing.
These are the recipients of the Cisco Marketing Velocity Innovator Award:
- Dimension Data Australia, won for Asia Pacific and Japan region, partnered with Cisco and Apple to create multi-touch campaign that delivered a memorable and immersive experience for customers.
- Softchoice, from Canada, created a viable Marketing campaign and training series with an innovative “comic book” element that was embraced by their field and sales teams.
- SWS Computersysteme AG, won for the Europe, Middle East, Africa & Russia region designed and delivered an onmichannel campaign using a mix of social, digital and traditional marketing to successfully reach new a target audience.
- Beijing Wafer New Century Information Tech. Ltd., was the winner from Greater China delivered a campaign that seamlessly integrated traditional and digital marketing, aligned Cisco Collaboration and Wireless solutions and contributed to incremental growth in SQL new bookings.
- Dimension Data, the winner for Global Strategic Partner, increased brand awareness with a beautiful story of conservation through technology. Partnering with Cisco, this awareness campaign created a potential readership of 713.6 million via the global print, online, and broadcast media.
- EVOX, the winner from Latin America, developed a long-term strategy to focus on new Lines of Business. This strategy generated brand awareness in other technology areas and as a result EVOX was able to create success stories to promote themselves to other partners and customers.
- OneNeck IT Solutions, the winner for the United States, created a thorough campaign that was both data driven and digital, comprehensive and innovate from start to finish. The campaign had strong strategy and execution along with solid metrics.
Please help me congratulate these partners for their incredible efforts. We are so proud of their accomplishments and cannot wait to see what the future brings. To learn more about what the Marketing Velocity program could offer you visit the Market page, and remember, There’s Never Been a Better Time to Become a Digital Believer.