The power of distribution partnerships should not be underestimated.  For Cisco, our distribution channel continues to be a scaling and innovation engine.  At the same time we focus on helping our distribution partners capitalize on new markets and technologies, while enabling channel partners to also tap new opportunities and grow their practices.

That’s why I am pleased to share the news that Cisco has been recognized by the The Global Technology Distribution Council (GTDC) as a recipient of the U.S. Rising Star Award, signaling exceptional sales growth through U.S. distributors over the past year.  The awards were presented this week, kicking off GTDC’s two-day Summit in San Francisco.

Cisco received the Sector Market Share Champion in the Cloud IT Infrastructure, and Unified Communications/Collaboration (UCC) categories, as well as the Sector Growth Champion in the Hyperconverged category.

Receiving a Rising Star Award further establishes Cisco as a top vendor out of hundreds of manufacturers and publishers who rely on distributors to meet the product and service requirements of technology solution providers globally. Rising Star winners were chosen based on year-over-year sales growth rates and market share leadership, as determined by The NPD Group’s Distributor Track® service. Available by subscription, Distributor Track aggregates actual distributor sell-through data to enable sharp insight into channel sales and pricing trends.

On behalf of the entire Global Distribution team, we are proud of what these awards represent: an acknowledgement that Cisco is continuing to invest in providing superior support, innovation and growth for our distribution partners.  Thank you to all our distributors for your continued partnership


Julie Hens

Vice President

Global Distribution Sales