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Software-Enabled Services Create Lucrative New Partner Opportunities

When I meet with partners around the globe, I hear a steady drum beat that sounds like this: Customers are shifting their focus from “make my network work” to “give me operational outcomes.” This is a clear sign that customers are moving from an IT-centric view of networking to a business-centric view of the value that networking enables. In short, customers now expect services tied to business outcomes.

This is good news for several reasons. First, this outcomes-based market is much bigger than the support market. Second, services delivery will increasingly rely on centralized, non-labor-based tools and assets. (My boss likes to remind customers that we can no longer service a car without software.) What do these changes mean for those of us in services? The answer is clear: From here on, success in network life cycle services will require tools, resources, and intellectual capital-based assets.  And I assure you that there are many lucrative services opportunities worth exploring. This is especially true for those of you willing to expand your services practice with software-enabled services. – which is exactly what I want to take up in this second installment of my blog series. Read More »

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Internet of Everything Opportunity is there for our Partners

Those of you that attended the 2014 Consumer Electronics Show last month heard Cisco Chairman and CEO John Chambers’ keynote address discussing the potential $19 trillion opportunity in the Internet of Everything (IoE). John even mentioned that the combined value of the opportunity might be conservative. (If you missed John’s speech you should definitely check out the highlights.)

John talked about “connecting the unconnected” and that this area is where our Partner Ecosystem has to be ready to do some serious work. We know we have to evolve with you and make sure we are all prepared to tackle that $19 trillion opportunity that is out there.

There is real value in our partner ecosystem and in connecting partners with each other. We will certainly be talking about this more and more as we move further into 2014, especially with such a large focus on IoE. Read More »

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Partner Evolution Toward the Cloud: The Top Five Business Imperatives

As customers shift from premise-based to cloud-based IT, channel partners are evolving their business models for pricing, selling, and delivering cloud offerings across the entire lifecycle.  According to Cisco’s strategic marketing organization, global spending on cloud services is expected to grow from $72.6 billion to $181 billion by 2017, representing a 20 percent CAGR.  As partners begin their journey transitioning to a cloud model to capture this growth opportunity, there are five key business imperatives that they should implement:

1. Construct a Hybrid Cloud IT Business Model – Moving to the cloud doesn’t require a “rip and replace” commitment. Partners should think about architecting a hybrid cloud IT business model that allows them to evolve at their own pace, and affords more flexible consumption models for customers. Many partners still want to retain their customer premise-based equipment (CPE) business, as today most of the revenues are still driven by on-premise equipment sales. Therefore, the ideal mix includes on-premise solutions, applications, managed services, private and public cloud, packaged with professional services and different SLAs. With this hybrid approach, partners can continue to nurture and grow their core business as they transform to a cloud model, while serving customer demands for cloud solutions. Read More »

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Cisco Partner Weekly Rewind – February 7, 2014

February 7, 2014 at 9:14 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Robb Berger had some news this week on the Value Incentive Program (VIP). VIP is now in its 23rd iteration, and while there are only minor changes this time around, there are items worth pointing out. In addition, there is, as always, a great infographic to keep handy.

Be sure to check out the blog and the infographic to keep you up-to-date on all the enrollment dates and key resources for VIP 23.

True Stories of the Connected

Cisco has produced a miniseries of documentaries called True Stories of the Connected, focused on the Internet of Everything (IoE). This series captures true stories of people using connected technology to better their lives. Be sure to check out that series and watch some videos such as:

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Continue On Track to Success with VIP 23

The Value Incentive Program (VIP) is in its 23rd consecutive period and the good news for you is that there are only minor changes to our program strategy this time around. That means everything you’ve learned and used over the last six months will remain the same through July 2014. Even better, due to product development and successful acquisitions, you can take advantage of new product SKUs added in each of the architecture tracks.

Same strategy; additional product options

We want to reinforce what’s working while continuing to help you grow your business. Here’s a recap of our VIP strategies:VIP23 150dpi

  • Continue our 90-day grace period on select SKUs so you can adapt to new product transitions quickly and with less impact on your payouts.
  • Borderless Networks track continues the Enable and Drive rebate strategy for Cisco Wireless, Catalyst Switching, Routing and WAAS.
  • Also, a new Express Security subtrack will provide incentives for small and midsize partners (Initially, this subtrack will focus on Cisco Welcome Program partners).
  • Collaboration track offers new rebates on the Hosted Collaboration Services Large Enterprise (HCS LE) SKUs and will continue to emphasize Customer Collaboration products. Note that partners must now hold the Advanced Collaboration Specialization and not the Advanced Unified Communication Specialization to meet the exit criteria.
  • Data Center track will expand their product portfolio offering rebates on the new Cisco Unified Computing System (UCS) Invicta Series products and the Nexus 9000 Series Switches. 
  • The Cloud and Managed Services track will continue for VIP 23 without any structural changes.

Enroll Today and Start Earning Rewards

  • Enrollment in VIP 23 is mandatory for all partners that want to participate.
  • Go to the Partner Program Enrollment (PPE) Tool to enroll between now and March 7, 2014.
  • View the VIP 23 eligible SKUs page for the current listing of all SKUs that are eligible for rebate.
  • Learn more about VIP and review the revamped Playbook and Q&A for more information.
  • Attend an instructional webinar this month – reach out to your PAM for dates and times.
  • Start selling:  Be sure to take advantage of other Cisco incentive programs such as OIP, SIP, TIP and TMP

VIP 23 is available to all of our Cisco specialized, certified, and Authorized Technology Partners (ATP) who sell Cisco architectures within the current six month program period.

Keep this infographic on hand to stay on top of enrollment dates and key resources.

Wishing you continued growth and prosperity through VIP 23. Give us your input regarding the Cisco VIP program and let us know how we’re doing.

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