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Joseph Bradley

Joseph Bradley

Managing Director, Internet of Everything Practice
Cisco Consulting Services

As managing director of the Internet of Everything (IoE) Practice in the Cisco Consulting Services

organization, Joseph Bradley is responsible for ensuring the world’s top business leaders and

organizations understand how they can capture their share of $14.4 trillion in value that IoE will create

over the next 10 years. In this capacity, he leads an organization of consultants who are uniquely

qualified to assist CXOs and their management teams in transforming their companies through the

innovative application of technology to improve the “people” and “process” elements of their businesses.

Bradley directs the production of influential IoE white papers titled “Embracing the Internet of Everything

To Capture Your Share of $14.4 Trillion” and “Internet of Everything (IoE) Value Index: How Much Value

Are Private-Sector Firms Capturing from IoE in 2013?” This thought leadership created the foundation for

the Cisco Consulting IoE Practice as well as for Cisco’s 2013 “Tomorrow Starts Here” corporate brand


Prior to his current role, Bradley led the Research & Economics, Strategic Communications, and

Operations functions of the Cisco Internet Business Solutions Group (IBSG), which is now part of Cisco

Consulting. In this capacity, Bradley co-authored an influential paper titled “21st Century Corporation:

Using Business Virtualization To Unleash the True Power of Innovation.” In addition, he co-authored

several papers for Cisco’s “Horizons” program, including “Impact of Cloud on IT Consumption Models,”

BYOD: A Global Perspective,” and “Decision-Driven Collaboration.” Horizons is a multimodal research

and analysis program designed to identify business transformation opportunities fueled by technology


Before coming to Cisco, Bradley held a number of increasingly responsible positions at C3, including

senior vice president of shared services, CFO, and CEO. Previously, he was general manager of the

Data Communications group at AT&T. He began his career at Pacific Bell, where he worked in finance

and operations, and became known as a “turnaround expert.” Bradley holds a degree in economics from

the University of California at Berkeley.


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