Marketing Insights on Revenue Generation, Buying Patterns, and the Role of Social
Cisco Senior Vice President Karen Walker shares marketing insights with Crimson Marketing CEO Glenn Gow.
The Five Take-Aways of Content Marketing
I was recently on a panel entitled “It’s 12 o’clock. Do you know where your buyers are?”at the In2 Summit and the question of the panel immediately struck me as already answered long ago. The topic: does content marketing work and can you reach the right people? One of my fellow panelists, Mark Stouse, VP […]
Digital Transformation: Is Your Company Making the Pivot?
80% of survey respondents [administered by MIT/Sloan and Cap Gemini] believe that their companies need to go through a significant digital transformation. However, 63% of those respondents also believe that...
Top 5 Learnings for Any Digital and Social Media Professional
It’s hard to believe that over eight years have passed since I started working with Cisco. Along the way, I learned so much from peers, the industry, and about myself....
2014 Digital and Social Media Trends Twitter Chat Recap
Thank you to everyone that participated in the Let’s Chat! #Ciscosmt Series 2014 Digital and Social Media Trends Twitter chat. What a lively discussion and a special thanks...
Top 5 Insights from the Internet Summit #ISUM13
Fellow Cisco IT Blogger, Aaron Chiles, and I had the great fortune to attend the Internet Summit in Downtown Raleigh last week. For those of you unfamiliar with the awesomeness that is the East Coast and thus the Internet Summit – it is “the Southeast’s largest gathering of digital minds – 2,000 innovators, senior marketers, […]
Exploring 2014 Digital and Social Media Trends
It’s hard to believe another calendar year is coming to an end less than 2 months. I’m amazed at the pace of which digital and social media continue...
Cisco Delivers Innovation at 3rd Semi-Annual HackIT
Problems never end but neither does the ingenuity of Cisco! Following the success of its predecessors, HackIT III took place at the end of July, this time bigger, better and awesome-er than before. This quarter, San Jose, RTP and HackIT‘s brand new theater, UK, gathered 203 passionate participants to come up with innovative solutions to real problems that Cisco faces […]
Diving In: A How To Guide to Twitter
Have you been thinking about becoming more active on Twitter and haven’t gotten around to it yet? Often, it can be difficult to dive in. I’ve seen this often through planning a department wide social media plan, and I’ve gotten the same questions from both new hires and executives. Common concerns I’ve heard are: What […]