revenue generation marketing
CRM Implementation is Crucial for Revenue-Generation Marketing
In the last blog on revenue generation marketing, I took some time to discuss how our operational implementation was working at Cisco. As part of that, I shared the four main best practices we discovered during our revenue generation marketing journey. Of course, if you missed that post, please give it a read.
Operational Implementation is Crucial for Revenue-Generation Marketing
In my most recent blog on revenue-generation marketing, we talked about the alignment of sales and marketing. It is a crucial link for a number of reasons, not the least of which is ensuring that sales and marketing are working toward the same ultimate goal.
Marketing Insights on Revenue Generation, Buying Patterns, and the Role of Social
Cisco Senior Vice President Karen Walker shares marketing insights with Crimson Marketing CEO Glenn Gow.
Alignment Between Sales and Marketing is Crucial for Revenue-Generation Marketing
In my most recent blog, I approached the idea of revenue-generation marketing needing to have proof in the pipeline. Of course you can re-read my previous blog, but “no matter how great your strategy may be, you should check the metrics to make sure it’s working” nicely sums it up.
Cisco Partner Weekly Rewind – November 27, 2013
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way.
Marketing: A Revenue Generator
The business to business (B2B) buying behavior has changed, and roughly 70 percent of the B2B buying process happens before sales even makes contact with the customer. That digital buying journey data can be integrated with customer relationship management (CRM) for amazing insight and the ability to connect with our customers throughout their purchasing journey.