Smita Dave

Sr Marketing Manager

Collaboration Solutions Marketing

I believe in the magic of storytelling. And weaving them into technology and business.

I am a marketer with global expertise in Industry, Channel, Enterprise, Integrated Marketing Communications and Collaboration Marketing. In my 9 years at Cisco I have held a variety of leadership roles. My passions revolve around writing, storytelling, and building experiences that delight customers through a 360 marketing mix. I thrive on diversity in work and new challenges.

Prior to Cisco, I have been part of major conglomerates like Symantec and Hughes Software Systems. And a published author of book reviews, stories and blogs in several newsmags and online communities.

I am an MBA, Diplomate in Mass Communications and a Masters in Child Development. And I live in San Jose, California with my husband and son.

Work-life balance is something I strongly believe in and care about the cause of healthcare. Outside of work you will find me pursuing singing, ballroom dancing and beach vacations.

You can follow me on Twitter http://twitter.com/#!/davesmita


September 13, 2016


The Cisco Collaboration Advantage: Business Agility

4 min read

As new options pervade the market, employees expect work technology to be simple, natural to use, yet easy to customize. In the end, it’s the user experience that counts. And especially in a world where we measure IT against modern online consumer experiences. Cisco has a unique ability to fulfill these needs. That is the Cisco advantage.

September 8, 2016


Cornerstones of Agile Business

6 min read

Staying ahead in today’s competitive markets requires much more than improving efficiency of existing organizational processes. It requires a smooth continuum of market intelligence, plus a distributed ability to analyze and act upon it. Above all, this must become the always-on new normal. It’s the essence of agility.

September 6, 2016


The Way We Work Is Changing

2 min read

A work day today is not what it was even as recently as at the turn of the century. We’ve experienced a fast pace of growth, technology innovations, and the blurring of lines between work and personal time.

September 1, 2016


Collaboration: The Foundation of the Agile Business

3 min read

Agility pays. Look around you. Agility is a differentiator for business success that creates a stronger environment for innovation, adaptability, and a cultural shift in doing things.

October 28, 2015


Create an All-channel Retail Shopping Experience

4 min read

I always feel the rush of excitement when it comes to shopping. Whether it’s that something special to enhance my home’s interior. Or my annual vacation package. Or a pair of custom designer shoes that will add a perfect dash of sophistication to my business suit. Yes it’s true. Nothing to beat bespoke products and […]

October 5, 2015


Changing the Future of Healthcare with Collaboration

3 min read

All of us have hobbies and some have passions. And then there are causes, which many of us are passionate about. I have a special place in my heart for making a difference in anything to do with healthcare. I obtained my Master’s degree in Child Psychology. I realized that most of my student projects […]

March 9, 2015


Partner Voices: Be a Leading Player and Tell Your Customer Story

2 min read

Welcome back to my “Tell Your Customer Story” series. I hope you enjoyed my previous blog on how Core BTS, a Cisco partner, created a powerful solution for their customer.

January 7, 2015


Partner Voices: Be a Leading Player and Tell your customer story

1 min read

The most powerful marketing content is an inspired success story. In my recent blog, I told you how our Master Specialized partners are solving customers’ key business problems. I want to share another incredible story of how a Cisco partner, Core BTS, created a powerful solution for their customer.

October 1, 2014


Resonate with your Customers – Market your Master Specialization

3 min read

As a marketer, this past year has been an exciting journey for me. We created and launched a dynamic marketing strategy for Master Specialization. We’ve created digital, social and demand generation strategies along with compelling content, to help you develop a strong and memorable brand for your company.