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Usha Andra

Marketing Manager

SP Industry

Usha Andra is a senior analyst on Cisco’s SP thought leadership team that is responsible for developing and maintaining leading global research and market intelligence initiatives. She has been one of the key contributors to Cisco Visual Networking Index (VNI) and Cisco Global Cloud Index (GCI)—the company's ongoing thought leadership effort to forecast and analyze the growth and use of the Internet, IP networks and cloud based networks worldwide. While Usha has been involved in all facets of the above projects, her focus has been on identifying and analyzing trends related to broadband network quality by mobile and fixed technologies, Wi-Fi strategies and cloud application readiness.

Usha has been with the company for 10 years. She started her career with Cisco’s Strategic Marketing Organization focusing on the consumer and home networking segment and then joined the Service Provider marketing organization. Usha has had prior experience in Internet advertising and digital marketing, in creating solutions for full service campaign management. She has earned an M.B.A. degree from San Jose State University, California and has a B.E. in Electrical Engineering from Bangalore University, India. Usha has served as an adjunct faculty member at the College of Business at SJSU, teaching undergraduate and graduate courses.

Articles

December 19, 2018

SP360: SERVICE PROVIDER

Tomorrow’s Tactile Internet Requires High-Performing, Pervasive and Secure Networks

The foundation of tomorrow’s tactile Internet demands open and supercharged fixed and mobile broadband spigots.

Network Security in the Age of Hyperconnectivity: Pervasive, Proactive, and Persistent Protection is Essential to Thwart …

DDoS attacks can represent up to 18% of a country’s total Internet traffic, according to Cisco VNI, and they are occurring and increasing at roughly the same rate as internet traffic.

February 13, 2017

SP360: SERVICE PROVIDER

Wi-Fi Wanderlust: What’s happening with the “other” mobile technology?

This week, Cisco released the 2017 Mobile Visual Networking Index (VNI) Forecast. Not surprisingly, most people focus on the cellular (2G, 3G, 4G and 5G) aspects of the forecast. But there are also some rather exciting insights that can be drawn from our analysis of “the other” mobile technology – Wi-Fi. In some ways, Wi-Fi […]

January 13, 2017

SP360: SERVICE PROVIDER

Here’s Why Today’s Networks Can’t Be Run Like It’s 1999

There are new and much more advanced demands on public and private networks driven by cloud and IoT-based applications such as 4K streaming, connected/autonomous car safety applications, Virtual Reality (VR) streaming, and Telemedicine.

December 20, 2016

SP360: SERVICE PROVIDER

Tis the Season to Secure Your Devices (and Things)

Today, global headlines are focused on alleged government-led breaches of U.S. political parties. But the threat of nefarious online activity goes beyond the email and communications of elected officials. The large-scale distributed denial-of-service (DDoS) cyberattack that flooded the servers of Domain Name System (DNS) host Dyn on Friday, Oct. 21, 2016 undoubtedly proves the disruptive […]

November 18, 2016

SP360: SERVICE PROVIDER

The Cloud Journey: Moving from Adoption to Greater Optimization and Utilization

Cloud computing has become the virtual bedrock for today’s business and consumer applications as well as future offerings on the service horizon. Cloud plays a pivotal role in digital transformation and has literally reshaped global data centers. While this is widely understood, I believe the real challenge for cloud providers, businesses and consumers in 2016 […]