Cisco Partners

The big fish needs to exert its own energy and swim against the current to avoid being swept downstream. In our world, this big fish is called OT/IT convergence. Just like salmon are not the only beings who swim upstream, OT/IT convergence is not the only market transition that has required IT to adapt and engage differently to provide deeper, more sustainable value to the business.

Cisco and its partner DHL worked closely together to develop a blockchain based gateway for integrating the two companies’ systems for service event dispatch and track and trace.

Marketers, like you, are starting to get a lot more sophisticated about how they track down-funnel performance. Likely this trend will continue as business-to-business (B2B) clicks are $2-3 on Facebook and $9 to $10 on LinkedIn. While cost per click is significantly more, the quality of click and down-funnel lead is equally true on LinkedIn with the right A.M.O in place.

The Cisco Partner Program is anchored to four roles: Integrator, Provider, Developer, and Advisor. As we continue to invest in partner-led, managed and as-a-service offers, the Provider role will be the pivotal channel for delivering managed business outcomes to customers of all sizes.

Now as we take a breath post-Cisco Partner Summit Digital, we find ourselves entering a new season where we have been introduced to a number of new tools, and now need to understand how we use them together. Much like a ski coach assembles his racer’s toolsets to architect a successful ski season, we need to ensure repeatable outcomes for ourselves and our customers.

Buildings are no longer simply physical structures. They are smart, informative, and transformative — using the latest technology for pervasive connectivity, operational efficiency, meaningful interactions, and health and safety. See how ASHRAE set new standards with its intelligent and green headquarters.

Cisco, our partners and distributors, is helping the worl economy recover by helping small- and mid-sized businesses install a digitization platform. Our new offer, Secure Remote Work, is a SaaS bundle including collaboration technology and end-to-end security. Affordable. Easy to order. Easy to consume. For customers: multiple Cisco products integrated in one simple suite. For partners: a platform to build upon with their own expertise and additions such as access devices and managed services.

Recently, I had the opportunity to chat with Alisdair McKeand of CAE Technology Services, a Cisco Gold Partner in London, UK. I’m sharing our conversation as it illustrates the power of Cisco APIs and one of the methodologies – called JumpStart - that we use to assist resellers in developing new platform-enabled software to expand their market reach, implementing a successful go to market plan and building a sales pipeline.  

Gain all the benefits of Partner Summit Digital by watching or downloading the sessions' videos and presentations. We are in an important time of the year, and as we look toward calendar year 2021, I would like to offer some top-of-mind considerations: