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Michael Riegel

Vice President

Industries, Platforms, and Services Marketing

As Vice President, Industries, Platforms, and Services Marketing, Mike Riegel leads the marketing for several of Cisco’s company-wide initiatives and leads the marketing for Cisco’s largest division – Cisco Services.

Mike has over 18 years of experience in the high-tech industry driving breakthrough innovations, top line revenue growth, and client satisfaction. His executive leadership roles have included general management, sales, product management, mergers and acquisitions, channel management, and marketing in software, services, and hardware.

Prior to joining Cisco, Mike spent fourteen years at IBM. He was most recently Vice-President of Marketing for WebSphere and Mobile, where he led the marketing and strategy for IBM’s largest software brand and launched IBM’s newest brand, IBM MobileFirst. Mike led IBM’s work with startups and universities and served as Vice-President of Sales for IBM’s Business Continuity Services unit.

Mike also served as CEO of Arsenal Digital Solutions in 2007 as IBM acquired the company. Mike led Arsenal’s global expansion to more than twenty countries and led the efforts to deliver on the company’s mission of becoming the leading provider of cloud-based information protection services.

Prior to joining IBM, Mike worked at InterAmerica Technologies, a privately held software firm in McLean, Virginia. He also worked as an economic advisor in the United States Congress. Mike has served on the Board of Trustees for Saint Anselm College and on the Board of Directors for the Software & Information Industry Association, and he currently is serving on the Board of Directors for the Triangle Chapter of the American Red Cross in North Carolina. He also has been an active supporter of the Food Bank of Eastern North Carolina and

has mobilized the Cisco RTP teams to volunteer hundreds or hours to alleviate the hunger problem in Eastern North Carolina.

Mike has been a featured speaker at events around the world covering topics as diverse as mobile innovation and transformation, business transformation, leadership and change management, marketing and branding strategies, channel marketing and development, innovation and business strategy, risk management, sustainable cities, Linux and open-source trends, software and cloud-based business models, and social media marketing. He was featured in Businessweek magazine and was profiled in Forbes India for his work in leading IBM’s programs with startups and venture capital firms.

Mike and his teams have been recognized with many of the industry’s highest awards for marketing, channel programs, and innovation including:

• VarBusiness Tech Innovators Award – for breakthrough product innovation, channel programs, and accomplishments leading IBM’s Managed Services business.

• IT Services Marketing Association Award for Brand and Reputation Management – for creating the breakthrough concept, strategy, and campaign on utility computing and on demand business.

• American Advertising Federation ADDY Award – for best B2B Direct Marketing campaign of the year.

Mike received an MBA from the University of Notre Dame (Magna Cum Laude) and holds a Bachelor of Arts degree in Economics and Politics from Saint Anselm College.

Articles

November 11, 2015

DIGITAL TRANSFORMATION

Digital Agility Can Save Your Organization From Disruption

Today, industries are colliding and recombining in new ways. These collisions are yielding new competitive forms. A new paper from the Global Center for Digital Business Transformation (DBT Center), a joint initiative between IMD and Cisco, calls this ‘Value Vampires’ and ‘Value Vacancies.’ Value vampires are companies whose competitive advantage actually shrinks overall market size. […]

November 4, 2015

DIGITAL TRANSFORMATION

Celebrating Cisco’s Four Marketing Excellence Awards!

If you’ve ever gone hiking through the woods, you know the importance of a trail marker. You can have a great map and plenty of wilderness experience, but sometimes the wild gets the better of you. All of the trees start to look the same. It’s disorienting. You can be on the right path all […]

October 21, 2015

DIGITAL TRANSFORMATION

What it Takes to Be a Digital Predator and Not Become Digital Prey

For organizations looking to take advantage of the wave of digital disruption that’s sweeping industries on a global scale, getting into the heads of their customers is probably the best place to start. With tech trends like social, mobile, cloud and Big Data converging, organizations who want to remain competitive are in a race to […]

October 14, 2015

DIGITAL TRANSFORMATION

One Thousand and One Nights (of Digital Transformation)

High stakes can ride on the telling of a story. In One Thousand and One Nights, the legendary Persian queen Scheherazade tells 1,000 stories on successive nights to save her life from the vengeful sultan. She ensnares his imagination. Her words took him to places and times he’d never witnessed, constructing wondrous realities from distant […]

October 9, 2015

DIGITAL TRANSFORMATION

Three Key Takeaways on Digital Dialogue at Gartner ITXpo

This week, I spent a few days at the Gartner Symposium/ITxpo in Orlando. As usual, it was a great event that provided valuable insights into the state of the industry and our clients’ mindsets. Between a number of great sessions led by Gartner analysts, the dialogue created by the 10,000+ attendees at our Cisco sessions, and […]

September 30, 2015

DIGITAL TRANSFORMATION

Innovate in the Digital Era: Previewing the Gartner ITXpo

Next week I’m headed to the Gartner Symposium/ITxpo 2015 in Orlando – and I’m looking forward to seeing many of our top clients and many analysts from Gartner. The energy and buzz created by bringing thousands of organizational leaders, engineers, experts, and analysts together for five days of learning and collaboration is inspiring. This year […]

September 21, 2015

DIGITAL TRANSFORMATION

Five Keys to Success Leading Digital Business Transformation

As we explored in my previous blog, today’s rampant pace of innovation can be likened to a Digital Vortex, where ideas, technologies, and even entire industries are swept to the center of the Vortex — recombining and merging into disruptive new business models. In such an environment, digital business transformation is critical — and demands […]

September 9, 2015

DIGITAL TRANSFORMATION

Digital Business Transformation Starts with Five Key Leadership Questions

While digital disruption is overturning incumbents faster than just about any force in history, many business leaders are not getting the memo. As I wrote in my previous blog, our recent “Digital Vortex” research found that nearly four in 10 top incumbents will be displaced in each industry due to digital disruption over the next […]

September 1, 2015

DIGITAL TRANSFORMATION

With Digital Transformation, Banks Can Be the New Disruptors

As a connected consumer, I can buy a book, plan a vacation, or choose a movie from any number of devices and from any location (home, office, car, or airport!). These interactions are not only convenient, they are more and more highly personalized and tailored to my likes and dislikes. We have all experienced this […]