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The Five Take-Aways of Content Marketing

I was recently on a panel entitled “It’s 12 o’clock. Do you know where your buyers are?”at the In2 Summit and the question of the panel immediately struck me as already answered long ago. The topic: does content marketing work and can you reach the right people? One of my fellow panelists, Mark Stouse, VP of global communications and customer connect at BMC Software said something that really hit home. According to him one of our biggest issues as communicators right now is trust. At first I didn’t understand what he meant but then realized he is absolutely right. With social media there is a lot of noise, so our goal is to stand out and gain our audience trust. We can do this with the content we create and by engaging with them on the social channels they are on. Read More »

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Digital Transformation: Is Your Company Making the Pivot?

December 18, 2013 at 4:24 pm PST

80% of survey respondents [administered by MIT/Sloan and Cap Gemini] believe that their companies need to go through a significant digital transformation. However, 63% of those respondents also believe that their current pace is too slow.

Sound familiar? Is your company moving too slowly? Are you moving at all?

I heard these stats while attending the recent Digital Leaders Summit in San Francisco. Aimed at those responsible for guiding their enterprises into the new digital future, the summit highlighted trends, best practices and case studies from a number of media and other companies including leaders from The New York Times, The Economist, Turner Broadcasting, Jump Associates, Coca-Cola, The LA Times, Politico, and others.

Digital Leader Summit

Read More »

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Top 5 Learnings for Any Digital and Social Media Professional

It’s hard to believe that over eight years have passed since I started working with Cisco. Along the way, I learned so much from peers, the industry, and about myself. As I get ready to pursue a new adventure outside of Cisco, I wanted to share some key learnings I think may be helpful to other digital and social media professionals and give a shout out to a few people!

Top 5 Learnings for Digital and Social Media Professionals

Top 5 Learnings for Digital and Social Media Professionals

Top 5 Learnings for Any Digital and Social Media Professional

  • Carve out an individual online persona that is true to yourself and is relatable to the audience.
    • We all have expertise to offer in our roles and throughout the socialsphere. Share this knowledge and make an impact in a collaborative way. It may take time, so patience is a must. Look for ways to share and interact with others, where ever its most comfortable for you. (I personally find LinkedIn, Twitter, blogging, and Pinterest to help me create and develop these relationships.) Read More »

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2014 Digital and Social Media Trends Twitter Chat Recap

#Ciscosmt November 21st Twitter Chat

#Ciscosmt November 21st Twitter Chat

Thank you to everyone that participated in the Let’s Chat! #Ciscosmt Series 2014 Digital and Social Media Trends Twitter chat. What a lively discussion and a special thanks to our guest Molly McHugh (@iammollymchugh), Web and Social Section Editor at @DigitalTrends. She really helped outline trends we should watch out for in several key areas from the way we use social media channels to impact of big data.

Check out this transcript and let us know your viewpoints for 2014 digital and social media trends! And stay tuned for more 2014 #Ciscosmt activity details by following the Cisco Digital and Social blog and the #Ciscosmt hashtag!

Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript Read More »

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Top 5 Insights from the Internet Summit #ISUM13

Fellow Cisco IT Blogger, Aaron Chiles, and I had the great fortune to attend the Internet Summit in Downtown Raleigh last week. For those of you unfamiliar with the awesomeness that is the East Coast and thus the Internet Summit -- it is “the Southeast’s largest gathering of digital minds -- 2,000 innovators, senior marketers, entrepreneurs, and technology professionals.”

Aaron Chiles & Somer Shively at Internet Summit!

With keynotes and sessions given by leaders in the social media industry like Gary Vaynerchuk (CEO, Vayner Media), Alexis Ohanian (Co-founder, reddit), Ben Huh (Founder, Cheezburger) -- it is safe to say that we learned quite a bit about content marketing, innovative story telling, and winning with social media.

Take a look below for our top 5 insights from our week long adventure in the land of marketing.

5. Be Innovative in Telling Your Story
It’s a noisy world we live in where information is flying at you from every direction.  @GaryVee had a lot to say about getting your story out to the masses.  His biggest advice?  Be Innovative. Go where the traffic is

4. Privacy Isn’t a “Thing” Anymore

Did anyone reading ever say “I’ll never buy anything with my credit card online, ever!” -- I know I did. Once. But then I did, and it was the most glorious thing ever.  Now Amazon saves my credit card information, making it simpler for me to make quick purchases.  I win because I save time.  They win, because I’m more likely to make purchases.

3.  Work is Not a Place

I think we can all agree that we were already aware of this.  With mobility, smart phones, and now tablets taking the consumer market by storm, the way people engage and “work” is completely changing.  It’s no longer a “work-life balance”.  Now it’s all about integration.

  2. Be Human

We are all human.  We all make mistakes.  Social Media, Blogging, Branding aren’t about perfection, they’re about aligning with your stakeholders.

and our #1 discovery?

1. Siri is also the Voice of Delta

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