social
Smart Companies Go Beyond Social Listening
1 min read
Recently Sprinklr asked me how companies today are in trouble if they’re not keeping up with social disruption. Which led me to consider: What makes a company smart when it comes to being social? Answer: Smart companies recognize three things… Customers’ social expectations continue to rise. More and more consumers and B2B buyers are contacting […]
Marketing Insights on Revenue Generation, Buying Patterns, and the Role of Social
3 min read
Cisco Senior Vice President Karen Walker shares marketing insights with Crimson Marketing CEO Glenn Gow.
The Five Take-Aways of Content Marketing
2 min read
I was recently on a panel entitled “It’s 12 o’clock. Do you know where your buyers are?”at the In2 Summit and the question of the panel immediately struck me as already answered long ago. The topic: does content marketing work and can you reach the right people? One of my fellow panelists, Mark Stouse, VP […]
Digital Transformation: Is Your Company Making the Pivot?
3 min read
80% of survey respondents [administered by MIT/Sloan and Cap Gemini] believe that their companies need to go through a significant digital transformation. However, 63% of those respondents also believe that...
Top 5 Learnings for Any Digital and Social Media Professional
3 min read
It’s hard to believe that over eight years have passed since I started working with Cisco. Along the way, I learned so much from peers, the industry, and about myself....
2014 Digital and Social Media Trends Twitter Chat Recap
1 min read
Thank you to everyone that participated in the Let’s Chat! #Ciscosmt Series 2014 Digital and Social Media Trends Twitter chat. What a lively discussion and a special thanks...
Exploring 2014 Digital and Social Media Trends
2 min read
It’s hard to believe another calendar year is coming to an end less than 2 months. I’m amazed at the pace of which digital and social media continue...
Cisco Delivers Innovation at 3rd Semi-Annual HackIT
8 min read
Problems never end but neither does the ingenuity of Cisco! Following the success of its predecessors, HackIT III took place at the end of July, this time bigger, better and awesome-er than before. This quarter, San Jose, RTP and HackIT‘s brand new theater, UK, gathered 203 passionate participants to come up with innovative solutions to real problems that Cisco faces […]
Diving In: A How To Guide to Twitter
2 min read
Have you been thinking about becoming more active on Twitter and haven’t gotten around to it yet? Often, it can be difficult to dive in. I’ve seen this often through planning a department wide social media plan, and I’ve gotten the same questions from both new hires and executives. Common concerns I’ve heard are: What […]