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Managed Services Take Center Stage at MWC: DT, Telecom Italia and Telstra Announce New Services with Cisco

Mobile World Congress isn’t just about mobility anymore.

In fact, this year’s convention, which features everything under the sun that connects to a network and the underlying networking technology itself, is a clear indicator that Cisco’s vision for an Internet of Everything (IoE) world is not far off.

One area of focus this year is the fast-growing managed network and communication services market, which is expected to grow to $62 billion dollars by 2018. Savvy service providers like Telecom Italia, Deutsche Telekom (DT) and Telstra are leveraging virtualization technology to efficiently launch new revenue-generating services to their small- and medium-sized business customers.

At Mobile World Congress 2015, Telecom Italia and Cisco announced that Telecom Italia intends to deliver new Cisco-enabled managed business services, including Cisco Meraki, throughout Italy as part of its innovative LAN management offering.


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Great video for All! See How At Mobile World Congress

Have you ever watched a video on your phone or tablet, only to have the video stop and start? While I was traveling out to here to Mobile World Congress, the exact thing happened to me as I was sitting at the airport. It’s frustrating, particularly if it happens for a long period of time or happens frequently during a 30-minute show.

We have the luxury of watching our favorite TV shows from anywhere, whenever we would like to see them. However, the network isn’t always prepared to accommodate the added data demands that video brings for all of their users.

Here at Mobile World Congress, Cisco and Akamai are demonstrating Read More »

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Telefónica and Cisco Personalize the Consumer Experience at Mobile World Congress

On March 2 at Mobile World Congress, Robert Franks, Managing Director, Digital Commerce at Telefónica UK and Cisco’s Kelly Ahuja, SVP, Service Provider Business, Products & Solutions, had a standing-room only crowd as part of the “Personalizing the Consumer Experience” keynote.

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During their session, they emphasized how they could understand the consumer as a digital stream of information, not simply isolated pieces of information.  That stream of information, combined with in-person location details, can help both service providers and enterprises improve the experience for their consumer customers.  Both Kelly and Robert recognized that the data has always been available, but it wasn’t easily accessible.  Now Telefónica and Cisco are working together to find ways to use that information to provide a better experience for consumers.

Kelly summarized it well by stating that “personalization is going to be the key to determine the consumer experience.”  Audience members agreed with what was said in real-time tweets.

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Both Robert and Kelly discussed Read More »

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Cisco Mobility IQ Turns Stadiums into Marquee Digital Data Collectors

Normally the site of rival match-ups, Cisco’s cloud-hosted, analytics solution Mobility IQ is turning stadium environments into the newest place to gain visibility into mobile traffic like never before.

With advanced insight into Wi-Fi, 3G and LTE network activity – all in real-time – service provider customers can reach attendees faster than you can yell “score!”

Make all their searches end with you.

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Ready for new business outcomes? Use Cisco’s Mobility IQ for real-time insight into what your attendees want. Read More »

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Cisco Mobility IQ Ushers in New Era of Retail Engagement and Outreach

With Cisco’s cloud-hosted, analytics solution Mobility IQ, retailers and their partners can now gain invaluable insight into their customers’ “showrooming” habits, understanding more about why customers browse in-store – but buy online. This breakthrough solution is making it easier to capitalize on untapped business opportunities and create impressive customer-focused campaigns.

Wouldn’t it be great to show her your in-store item (with a price match!) for that online deal she’s browsing? With Mobility IQ, you can do it right now.

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She’s here already. Now’s the time to let them know you’ll match that online price. Read More »

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