Bruce McDougall

Principal Sales Architect

Global Service Provider

Bruce McDougall is a Principal Architect in Cisco’s Service Provider organization where he has spent 14 years working with some of the world’s largest Web/OTT and Telco operators on scaled network architecture, Segment Routing, MPLS, SDN, and network automation. Prior to Cisco, Bruce spent a number of years as a network engineer working in both the web and service provider sectors. His goal is to help large scale network operators evolve toward cloud-like consumption of network services, which will transform the network into a platform for innovation and lead to massive increases in operational scale.


Perspectives on the Future of Service Provider Networking: The Role of Machine Learning and Artificial Intelligence

4 min read

A high level exploration of the potential for machine learning and artificial intelligence systems to impact future service provider networking. The blog outlines a path to that future and recommends getting started by simplifying existing network infrastructures and moving toward a common end-to-end forwarding architecture.

Perspectives on the Future of Service Provider Networking: Evolved Connectivity 

5 min read

The digital transformation in this decade is demanding more from the network. The world of north-south, east-west traffic flows is quickly disappearing. The evolved connectivity demand is for more connections from more locations, to and from more applications, with tighter Service Level Agreements (SLAs) and involving many, many more endpoints.