This blog is the third of a series on how retailers are addressing the challenges of becoming an omnichannel business. We’ve talked about how omnichannel selling is not really about rushing to invest in some whiz-bang technology – in fact, I think stores often try to do too much at one time.
Instead, a smart approach to your implementation is to find the low-hanging fruit – projects that have the highest probability of effectiveness and can be measured against business targets as a whole. Remember that every store has its niche, and one size does not fit all. By achieving rapid successes up front, you gain funding for the next piece of your strategy, building from success to success to achieve omnichannel entry.
For example, some retailers look at how to make it easier for shoppers to buy and return where they want. Stores don’t carry the same selections from region to region, and they need processes and systems to make such an approach successful. The key is inventory management: figuring out how to sell, reorder, and exchange products in stores that also serve as fulfillment centers.
Other retailers focus on building a strong relationship with shoppers through excellent customer service. For example, instead of picking up the red bat phone or having “Customer assistance on Aisle 3” called over the loudspeaker, consumers can contact remote experts on their own mobile device or through a kiosk. Still other stores may put resources into user interfaces, branding, and site useability. These personalized approaches also pay off in better information about the customer, allowing retailers to use video analytics and sensors to get help to the shopper faster.
To help stores define their best path forward, they often make use of “innovation platforms,” systems designed to allow you to quickly set up and try out new merchandising, practices, or seasonal locations. Innovation platforms let you experiment with capabilities that leverage organizational strengths, hitting on the cylinders you want to address. Each success helps build the business justification for the next stage, supported by your cost/benefit analyses, baselines, and measurements.
Let’s talk more about this at the NRF Big Idea Sessions, where I’ll be speaking on Tuesday, Jan. 14, 2:00-3:00 ET, in Room 4. My topic is “Detect, Connect, Engage: Enhance your Customer Experience with Mobility,” and I’ll discuss how to personalize the mobility journey and new strategies for delivering a meaningful customer experience. Visit Cisco’s NRF website to learn more about these very popular seminars. As well, please take time to attend some of the demos in Cisco booth #1954. These include several technologies that fulfill the requirements discussed above.
I’ll see you at NRF!
Tags: Big Idea Sessions, Cisco, customer experience, innovation platforms, mobility, NRF, omnichannel, retail, Rose Depoe, seminar, shopper
The Internet of Everything (IoE) is no longer a prediction. It is reality. As I think about the infrastructure needed to truly capture its value, I immediately think the network needs to be:
Why are these qualities a necessity for a thriving programmable infrastructure? Simply, it will allow enterprises to be ready for today’s business needs and tomorrow’s new business models.
Organizations must be able to quickly, intelligently and securely leverage their infrastructure to keep pace with business transformation driven by emerging cloud and mobile technology.
Today’s world is dominated by what Gartner Vice President David Cearley calls the “four powerful forces: social, mobile, cloud and information.” An infrastructure must increasingly demonstrate it can add value to the business, by rapidly and securely rolling out new services, apps and capabilities in a connected world.
Read the full article: An Innovative Infrastructure to Capture the Value of the Internet of Everything
Tags: ACI, byod, cloud, infrastructure, Internet of Everything, IoE, IoT, mobility, network, Network programmability, SDN, software defined network
As the saying goes, the constants in life are death and taxes. We all know there are more than those two, including change and its counterpart, disruption. Business success will result from responsiveness and adaptation that will happen at a rate and with intelligence that we’ve only begun to get our heads around. And, most CIOs I speak with are asking about how they can adapt and scale their infrastructure to be prepared as the Internet of Things evolves into the Internet of Everything.
Learn how your infrastructure can be intelligent, flexible and secure during constant business transformation. Click on each interactive tile to discover relevant facts.
This change brings big implications for IT. The role of IT is changing, in the face of cloud and mobile apps, and the growing understanding that every company is a technology company. From the consumerization of IT to what Gartner Vice President David Cearley calls the “four powerful forces: social, mobile, cloud and information,” IT must increasingly demonstrate it can add value to the business, by rapidly and securely rolling out new services, apps and capabilities in a connected world.
Read More »
Tags: ACI, byod, cloud, infrastructure, infrastructure programmability, Internet of Everything, IoE, IoT, mobility, network, Network programmability, SDN, software defined
IT leaders today are faced with solving challenges on a daily basis. They must determine solutions that create more efficient businesses, develop innovative ways to reach customers, and all the while positively impacting the bottom line. What’s helping drive these solutions and transformations in business?
The answer is mobility. Leaders are leveraging mobility to improve business – from personalized experiences to new operating strategies. This is what is keeping business ahead of the curve.
Our latest edition of Mobilize offers insights from other C-level executives that can help you realize the need for innovation to keep your business at the top of its game. In addition, you can gain insights from industry experts across many industries, such as:
- The Mobile Marketplace
Learn more from your peers in Mobilize and help your business face the challenges of innovation and keep it moving forward toward success.
Read the full article: Gathering Frontline Insights on Mobility Innovation.
Tags: #ciscoyourway, Cisco, connected mobile experiences, future of mobility, mobility, Mobilize Magazine, network, wireless
Next Thursday you don’t want to miss a live technical webcast with Q&A on the hot topic of Wi-Fi location-based services. Join Techwise tech legend Jimmy Ray Purser and technical marketing engineer lead Darryl Sladden for a deep technical discussion covering the ins and outs of Cisco’s Mobility Services Engine – the intelligence engine in the Cisco Wi-Fi network that enables Cisco Connected Mobile Experiences functionality.
You’ll get a full, hands-on view of four pieces of the solution and see how it all ties into your Wi-Fi network:
- Location detection – how Cisco’s Wi-Fi infrastructure detects mobile devices and calculates their location
- Analytics – how the MSE aggregates and reports Wi-Fi location data and trends to administrators and operations leads so that they can better understand guest behavior
- APIs – how Cisco’s Mobility Services APIs provide application developers rich, contextual information they can use to create a variety of internally and externally-facing apps
- Maps – a use case of how Cisco uses it’s own Wi-Fi location-based services inside the organization to increase efficiency and employees get to where they need to go
This is an in-depth session you won’t want to miss. Register now and mark your calendars for December 12!
Tags: analytics, API, cmx, connected mobile experiences, location, location detection, location services, location-based, map, mobile, mobility, Techwise, wi-fi, wifi, wireless