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Create Your Future Network Today with Cisco Quantum

maywongWritten By Maywun Wong, Service Provider Mobility Marketing Manager

Imagine you are at the airport, waiting for to come home after a long trip.  You take out your phone to call your friend, and you immediately are alerted to a roaming offer that feels perfect for what you need.  Therefore, you select it and continue your phone call.  The woman next to you is watching a movie, and her phone has automatically been seamlessly offloaded from cellular to Wi-Fi to give her the best viewing experience.

Both of you are on the same network, but you have different experiences.   Because you each have unique needs, the network adapts to you, not the other way around to provide everyone with the best possible individual experience.

Your unique, personalized experience enables Read More »

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Next Generation Mobile Monetization

As I described in my previous blog How the Mobile Industry Will Make Money in the Future, the history of the mobile industry has involved huge and successful waves of revenue growth.  Lucrative revenues from the first wave of voice and the second messaging wave have crested and are now in decline.  Mobile data access has taken up much of the shortfall, comprising well over one-half of the total revenue of most MNOs.  However, the crest of this third growth wave is visible on the horizon as critical industry disruptors begin to shape a new mobile world.

The question for mobile operators everywhere is, what is this fourth, or next, wave of mobile growth?

Unfortunately there is no obvious tsunami-size fourth monetization wave cresting on the horizon for mobile operators. Unlike the preceding three waves, there will be no gold rush created by a single killer app, such as voice, messaging, or data. A lot of gold still remains in the mobile business, but it is going to come from multiple sources and require some sophisticated mining techniques.

Cisco believes that there are four key strategic thrusts, or monetization areas, for operators to create new value from their mobile business.

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1. Cost Optimization Read More »

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CMX Analytics at Cisco Live! San Francisco 2014

Cisco Live! San Francisco was the biggest Cisco Live! yet—25,000 attendees. Read Chris’s blog for more on the network at Cisco Live! You also heard about the Mobility Services APIs enabling location-based services and location-enabled application development in Neha’s blog yesterday. The event also marked a milestone for our CMX team: successful location tracking of all 30,000 devices in the conference center with a single pair of MSEs (Mobility Services Engine) running on 7.6MR2 code to generate analytics and reports based on device location!

Let’s take a closer look at location analytics generated at Cisco Live! If you haven’t seen CMX Analytics before, let me tell you: it’s powerful. There are three pieces of CMX Analytics: Dashboard, Analytics and Reports, all generated by the location data from the MSE. Here are a few key views from the show floor:

1.      Dashboard: The CMX Dashboard features a number of customizable widgets that visualize location data such as dwell time and device count by zone or by time.

Hourly Visitors for South Halls on Tuesday May 20

Tuesday marked a steady flow through the day with the World of Solutions and breakout sessions all day. You see that spike at 5pm? That’s when the beverages and refreshments came out—and then you see people tapering off round 7pm to head out for dinner.

clusmse1 Read More »

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Join Cisco at the Light Reading Big Telecom Event in Chicago

June 13, 2014 at 12:19 pm PST

dawoodWritten by Sultan Dawood, Marketing Manager

As SDN and NFV continue to be top of mind technologies for service providers, Light Reading is launching its first Big Telecom Event focused on bridging the gap in the telecom industry between technology know how and business acumen. In partnership with the Open Networking Forum (ONF), this event will comprises a conference with show floor demonstrations of networking technologies and applications that deliver real insight and tangible value to attendees. The BIG Telecom Event (BTE) will be a single big-tent event that aggregates all the hottest areas across our industry – including SDN/NFV and the carrier cloud, Ethernet, telco data centers, service orchestration, packet-optical transport, mobile backhaul, mobile network security, 4G/small cells, service provider IT, content management, and business services.

The event will be held in Chicago next week, June 17-18, 2014. Cisco will be Read More »

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Mobile Cloud Accelerates the Pace of Change

As organizations seek ways to maintain real-time connections with their workforce and customers in an increasingly digital and mobile-centered world, the growth of mobile cloud will be a major force in shaping the business landscape and future tech decisions. This blog series will explore how the convergence of mobility and cloud will deliver unprecedented transformation for all organizations. This post will highlight the growth of mobile cloud and how any business in any vertical stands to benefit.

Mobile communications have fundamentally changed the way business works. At the same time, cloud computing has become the new way of delivering and charging for IT services and functionality. This collision of technology -- the “mobile cloud” – stands to significantly increase the overall value of mobility, as well as radically alter the way employees work and businesses operate.

In short, what we know about mobile cloud today can be summed up in three parts:

1. Mobile cloud is growing. A leading industry report estimates mobile cloud services will increase at a staggering pace from $500 million today to $4.4 billion in 2017, a scant three years away. It’s also important to note that hybrid cloud environments are a major force in mobile cloud growth. By connecting private and public clouds, organizations can deliver the mobile, collaborative and rich video cloud services that enable today’s new connected experiences.

2. Mobile cloud is the beginning of an evolution – and it’s being driven by cloud-based applications. Mobile cloud will change not only where employees can work, but this convergence of two technology tools will completely change the way business works. A key component of this is the growth of applications in the cloud, with personalized experiences delivered in real-time, everywhere and anywhere. According to a recent Cisco study, 96% of IT decision makers said that collaboration apps are primarily accessed on mobile by employees. This behavior also supports the prediction that the percentage of enterprise apps adapted for mobile will grow from 31% to 42% in the next year.

3. Mobile cloud is a significant part of moving the Internet of Everything (IoE) forward. As people, processes and things become connected and always on the go, more data will be communicated through mobile cloud. For example, Cisco VNI data predicts that mobile cloud traffic will grow 12-fold from 2013 to 2018, a compound annual growth rate of 64 percent.

Read More »

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