Have you walked into a retail store lately and seen someone use his or her phone to “scan” a product’s bar code to get immediate access to reviews from consumers who have bought the product? This customer might also (to the chagrin of retail store owners) be looking for cheaper prices offered online or in a physical store around the corner!
This is the new “omnichannel” reality that retailers have to face nowadays—one where virtual and physical channels come together to enable in-store access to web-based customer reviews and price comparisons, while also taking some physical store capabilities to the virtual channel (for example, Remote Deposit Capture in banking). Read More »
SXSW has become an increasingly important event for the media and entertainment industry. The numbers themselves are telling—the show has had five+ years of double digit growth, and organizers said there was a 40 percent increase in registrations for the interactive portion this year compared to 2010. On the music and film side, organizers said that last week, the city of Austin, TX saw 2,000 bands perform on 92 stages, and there were more than 275 film screenings.
While the conference and festival’s increased prominence brings more eyeballs, it also means it’s harder to stand out from the crowd. Brands need a strong online presence to create interest and drive audiences to their physical events.
So you bit the bullet and integrated social features into your brand’s website. Give yourself a pat on the back, because the hard work is done, right? Think again.
If you thought your job ended at launch, you’re headed for the brick wall. You about to embark on a journey that will lead you to engaging fans and potentially monetizing content like never before! Providing your audience with the best possible video viewing experience and reaching them on all of the devices they use is a task that many underestimate before undertaking. This leads to media companies that develop rich media experiences on their own, homegrown platforms often discovering operational challenges they couldn’t plan for, making for a never ending pile of work and significant financial investments to keep the communities they’ve started vibrant.
One great benefit about websites that deliver a social entertainment experience is that they are very dynamic and engage audiences in ways that build long-term loyalty and value (to both the consumer and the business). However, this can also mean being forever relegated to updating content, the website and features as services change or individual technology components are updated. It also means managing a growing community to ensure a good experience is maintained and the brand promise is delivered.
Media companies are great at developing content, and quite frankly, they should focus on their core business of creating the content instead of the technology platform for delivering it. This is exactly why CMSG continuously updates the Cisco Eos software platform – to make the delivery of a premium content experience embedded with social features, easy. With this in mind, let me quickly introduce you to the latest enhancements to Cisco Eos. The full announcement can be found here.
How do our new features make your life easier? Your web and mobile content experiences more engaging?
Congratulations, Iron and Wine, and the WBR team! And thank you to everyone at Warner Music Group for the continued partnership. (Apologies to @spinclair and @ericsnowden ; I know you guys were hoping it would be an @atlanticrecords artist site. There’s always #150 or #200.)
We’ve had a busy year getting to this point. Consider the following:
Throughout 2010, there was an average of one new Eos site launched per week.
Eos site traffic in the last quarter averaged more than 3.6 million unique visitors per month and 18 million page views per month. This represents an annual growth rate of more than 50% in unique views and a 79% increase in page views.