Yves Padrines

Vice President, EMEAR Sales
Global Service Provider

As VP GSP EMEAR Sales, Yves Padrines is responsible for all Cisco products, solutions and services business for Service Providers & Media accounts in EMEAR such as Liberty Global, Sky group, Orange, Altice group, Canal+ group, Viasat, France SPs like Free, Bouygues Telecom, OVH, Eutelsat and other Media accounts in Europe such as Disney, Time Warner, Discovery, Sony … He is also in charge of the SP Video Architecture in EMEAR including SP Video Software & Solution, Connected Devices and Cable Access.

Prior his current role, Yves was VP, Cable, Media and Video EMEAR in the GSP organization and before that VP of the Service Provider Video Technology Group in EMEAR at Cisco.

Yves joined Cisco through the company's acquisition of NDS in mid-2012 where he was Senior Vice President & General Manager EMEA. Throughout his tenure with NDS (News Corp group, 2004-2012), Yves held a number of general management and senior executive roles.

Before joining NDS, Yves served in various capacities in sales, product marketing, business development, finance and business consulting with international companies in the media and technology industries including Vivendi/Canal+ Group, Creative Labs Inc in California and PriceWaterhouseCoopers

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