Yves Padrines

Vice President, EMEAR Sales

Global Service Provider

As VP GSP EMEAR Sales, Yves Padrines is responsible for all Cisco products, solutions and services business for Service Providers & Media accounts in EMEAR such as Liberty Global, Sky group, Orange, Altice group, Canal+ group, Viasat, France SPs like Free, Bouygues Telecom, OVH, Eutelsat and other Media accounts in Europe such as Disney, Time Warner, Discovery, Sony … He is also in charge of the SP Video Architecture in EMEAR including SP Video Software & Solution, Connected Devices and Cable Access.

Prior his current role, Yves was VP, Cable, Media and Video EMEAR in the GSP organization and before that VP of the Service Provider Video Technology Group in EMEAR at Cisco.

Yves joined Cisco through the company's acquisition of NDS in mid-2012 where he was Senior Vice President & General Manager EMEA. Throughout his tenure with NDS (News Corp group, 2004-2012), Yves held a number of general management and senior executive roles.

Before joining NDS, Yves served in various capacities in sales, product marketing, business development, finance and business consulting with international companies in the media and technology industries including Vivendi/Canal+ Group, Creative Labs Inc in California and PriceWaterhouseCoopers


Cisco Gears up for ANGA COM 2018

3 min read

Cisco is a regular visitor to ANGA COM precisely because it is where network operators, content providers and their suppliers converge to discuss common issues—and the opportunities that lie ahead.

September 29, 2017


Are you ready for the Global Data Protection Regulation legislation?

3 min read

Security breaches that compromise customer data are an increasing concern for service providers.

September 18, 2017


Good network security means thinking holistically

1 min read

Combating hackers is tough. They’re always out there, searching for new ways to attack. But for effective network security, Telecom service providers can learn something from nature.

Is It Possible to Stop Modern Hackers? A Challenge for Telecom Operators.

3 min read

Hackers now work in organised gangs that target individuals to infiltrate organisations. It’s hard to stop them – but by taking an integrated approach to security, service providers can stay ahead.

Why security is the key to media production and broadcast innovation?

3 min read

Media broadcasters are increasingly using network technology to offer cloud-based, multiscreen services. An integrated approach to security is essential if they are to make the most of this opportunity.

September 27, 2017


Combating evolving threats with a global intelligence network

3 min read

Hackers are always finding new ways to target Telecom operators,. But Cisco’s global intelligence network Talos can help protect them against the latest threats.

September 25, 2017


For Telecom service providers, cyber security is not an add-on

2 min read

A rigorous and holistic approach to cyber security is critical for Telecom, OTT and other IT service providers, because trust is at the heart of their business. Learn more.

September 22, 2017


Why network security is like a beehive

3 min read

For Telecom and IT service providers, an effective threat protection means thinking about security before, during and after an Attack. We can learn a lot about effective security by looking at the way bees defend their hive against bears.

  • 1
  • 2