media

NAB 2016, Cisco, and “Cloud-Scale Media Experiences:” Are You Ready?

4 min read

The world’s video content leaders head to Las Vegas in a few weeks for the annual National Association of Broadcasters (NAB) convention, where a sustaining theme is how to get to “cloud scale” – meaning a media optimization weaving all through the content ecosystem, from the camera to the end screen (and whether that screen […]

Preparing for an Uncertain Media Future: Even Challenging Scenarios Offer Ways To Grow

3 min read

In the midst of tremendous disruption, it is impossible to tell where the global media industry is ultimately heading. But a recent analysis from the Cisco Internet Business Solutions Group (IBSG) explores four possible future scenarios for the media industry. While they do not “predict” the future, the scenarios help build our understanding of possible […]