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How Are Large Enterprises Utilizing Collaboration in the Cloud?

Today, we ‘re featuring a guest post from Brian Blatnik, a senior manager within Cisco’s Collaboration Technology Group:

In the month since our CloudVerse announcement the notion of a world of many clouds – public, private, and hybrid – has resonated with our customers, partners, and industry analysts. I’d like to share some perspective on how those types of clouds address different customers in the collaboration cloud services market. Since last month’s announcement highlighted our private cloud model in that market, Hosted Collaboration Solution for Large Enterprises, I’ll focus on that model. As a reminder, the Cisco Hosted Collaboration Solution gives partners, including service providers and integrators, the ability to deploy multiple collaboration applications on one server in a virtualized environment and then host those applications for multiple client organizations. The solution is designed to be run from partner data centers.

I’m often asked, “Haven’t enterprise voice and other UC services always been delivered from what we now call a private cloud?” It’s true that IP PBXs and other UC servers, like their PBX predecessors, provide services to users from a remote room or facility via a network. But there are two ways in which today’s cloud service delivery differs. First, there is the efficiency of pooling computing, network, and storage resources across multiple locations and services. Second, the services can be delivered in an on-demand fashion with elastic scaling.

The financial and strategic benefits deriving from these two factors are leading many businesses to consider consuming collaboration services in a utility model from Cisco’s partners in the Hosted Collaboration Solution (HCS). But the same drivers can result in substantial benefits to businesses that aren’t looking for services from a third party’s public cloud. Read More »

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World’s Biggest Collaboration

I’ve seen how sport can inspire and bring people together, transcending boundaries and borders. It’s just the same for the organisations delivering to the Olympic and Paralympic Games. Organising London 2012 – the greatest show on Earth – requires collaboration on a grand scale.

As the official network infrastructure provider, I lead the marketing team who are helping to make the Games happen. We understand the size, complexity and hard work that’s needed – the equivalent of running 46 world championships at the same time, with no second chances.

If spinning plates was an Olympic sport, I’d be tipping the London Organising Committee of the Olympic Games (LOCOG) for gold. With everyone jostling for position, I’ve been so impressed by the way LOCOG protects sponsorship values and ensures we stay true to the ethos of the Games. Under pressure with only 200 days to go, working with LOCOG, other partners and sponsors continues to be both rewarding and challenging.

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WebEx Telepresence Integration Lets Everyone Participate [Watch Demo]

There’s something exciting happening to teleconferencing. It’s called Cisco TelePresence WebEx OneTouch and it extends Cisco TelePresence meetings to Cisco WebEx users. This is an ideal solution for business customers who want to maximize the power of their video communication.

See the demo.

Scheduling is easy and there additional Read More »

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Connecting the Games

In a recent blog post, I highlighted the vital role Cisco’s infrastructure will play in connecting the London 2012 Olympic and Paralympic Games. Our technologies – including thousands of switches, routers and endpoints – are parts of a complex infrastructure that will be bringing people together before, during and after London 2012.

You could view London 2012 as collaboration on a global scale – so vast in fact, that it’s only possible through teamwork. At the heart of delivering the Games, we are working closely with partners to carry all the data, voice and video. We will be connecting venues to officials – crucial to both the Games schedule and the four billion internet and TV viewers worldwide.

Collaboration Delivers

As a digital marketer, I’m seeing businesses, individuals and communities taking steps to realize the potential of collaboration technologies. What’s really great about collaboration is it makes things happen – with greater efficiency, less bureaucracy and more inclusivity.

For example, Cisco’s Webex solution has led to remarkable changes in the way we do business. Not least, considerable savings in business travel from holding meetings online.

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Social Tools at Work

Apparently “outside the box” topped a list of the worst offenders in corporate jargon for 2011. I expected that social would make the list until I realized that people are still struggling to apply it to business. It has yet to become a corporate jargon offender, let alone one of the worst.

Still, we have social media, social networks, social business, social advertising, social cats, social dogs, social goldfish. OK, perhaps I exaggerate. A little. It’s like Y2K all over again when we tacked an e- to the front of everything from mail and business on through the rest of the dictionary to say, “Look, it’s online now!”

Working for technology companies, I’ve often had the advantage (or disadvantage) of working with new tools as they came into being. Now, some of the so-called social media tools I started using in my personal time have become valuable business tools: Instant messaging is a good example.

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