Thomas McCafferty

No Longer with Cisco

Tom McCafferty is Sr. Director of Product Marketing for Collaboration Infrastructure at Cisco. He has over 20 years of experience in technology marketing ranging from networking and security to cloud orchestration and virtualization. Tom has held executive positions and consulted with over 50 technology companies in his career. You can follow him on Twitter: @tmccafferty


July 25, 2016


Placing Dots vs. In-depth Analysis: Gartner Names Cisco a UC Leader

I’m proud to say that Gartner has positioned Cisco as a leader in its Magic Quadrant for Unified Communications for the ninth year. Gartner places us highest on “ability to execute” and furthest on “completeness of vision” axis in the evaluation.

March 9, 2016


Cisco Spark Made Cisco Spark Happen

Without Cisco Spark, we wouldn’t be launching the Spark service now. Of course, we’d launch it, but the key is the timing. Now. What I am talking about is Spark’s impact internally on our ability to accelerate all the launch-related activities. Don’t get me wrong. Spark didn’t magically change how we approached the launch projects. What really changed was the efficiency of communications and decision making -- what the marketing guy in me is supposed to call “agility.”

August 26, 2015


Cisco Products Receive Highest Scores in 3 of 4 Gartner Critical Capabilities for Unified Communications

The evaluation is complete. And we think Cisco Unified Communications scored well. Very well, in fact. Just released, the 2015 Gartner Critical Capabilities for Unified Communications...

August 17, 2015


Cisco Named as a Leader in Gartner’s Magic Quadrant for Unified Communications 2015

Cisco Unified Communications Delivers a Full Experience As I read the latest Gartner Magic Quadrant for Unified Communications by Bern Elliot and Steve Blood, August 10, 2015, one...

August 12, 2015


Cisco Delivers Improved Lync Interoperability

Did you know that Lync is a fully supported client in Cisco Collaboration Meeting Room (Cisco CMR) meetings. When we say interoperability we mean it. Even when that means supporting proprietary protocols. For instance, to ensure that Microsoft Lync and Skype for Business users can fully experience the power of Cisco conferencing. IDC released the IDC MarketScape: […]

July 21, 2015


Bringing Our “A” Game: Cisco Again Recognized as a UC&C Industry Leader by IDC

I’ve noticed that many business clichés have been invading my language. I’ve been trying to be proactive in curbing the habit. Needless to say, it’s not working. So instead of trying to cut back, at the end of the day I’ve decided to push the envelope and give 110% to using as many as possible in this […]

November 10, 2014


Another Milestone: Gartner Names Cisco a Leader in Telephony

We continue to evolve the ways we interact and communicate. Still, telephony remains a foundation element of business communications.  Even as we bring technologies into the collaboration mix, telephony is...

August 12, 2014


Gartner Recognizes Cisco as a Leader in Unified Communications…Again

For the seventh year in a row Cisco was positioned as a leader in the August 2014 Gartner Magic Quadrant for Unified Communications.